Director Of Branding And Communications
Key Duties• Lead of the Communications Department within London Knights organization• Development of marketing and communications plans, maintenance of branding in local and national markets, national media management, business analytics, event planning, and sponsorship activations • Develop online lead generation marketing campaigns• Oversee all digital communications platforms within London Knights organization - Website, social media pages and analytics, email marketing and communications, customer relationship management software with graphic design knowledgeKey Accomplishments• Increased social media following and e-communications data bases over 45% across all platforms• Grown team’s social media pages to have the largest following in the Canadian Hockey League• Initiated organizational use of Google Suite and Google Analytics• Managed re-development of London Knights website to WordPress platform• Lead on London Knights organizational rebrand for 2019-2020 season• Responsible for implementation of London Knights sponsored streaming network