I am an experienced strategic marketing and sales specialist with a passion for helping consumers achieve their goals. Through my understanding of marketing strategy development, consumer behaviour analysis, and online based advertising, I can help you buy, sell, and rent with confidence.

Key Duties• Instructor within the Marketing Program at the Lawrence Kinlin School of Business • Delivery of academic content to students in the Fanshawe Business – Marketing program• Development of student learning outcomes in collaboration with learnersKey Accomplishments• Course and program development in the new Sport and Event Marketing graduate program

Key Duties• Lead marketing campaign development and execution for Health, Fitness, and Aquatics, Day and Overnight Camp, Childcare, and Newcomer Services• Marketing campaign measurement reporting and analytics• Marketing material development and creation• Media partnership management• Innovative and strategic development• Administrative responsibilities including budget management and planning• Oversee messaging and brand perception of the YMCA• Develop online lead generation marketing campaigns

Key Duties• Lead of the Communications Department within London Knights organization• Development of marketing and communications plans, maintenance of branding in local and national markets, national media management, business analytics, event planning, and sponsorship activations • Develop online lead generation marketing campaigns• Oversee all digital communications platforms within London Knights organization - Website, social media pages and analytics, email marketing and communications, customer relationship management software with graphic design knowledgeKey Accomplishments• Increased social media following and e-communications data bases over 45% across all platforms• Grown team’s social media pages to have the largest following in the Canadian Hockey League• Initiated organizational use of Google Suite and Google Analytics• Managed re-development of London Knights website to WordPress platform• Lead on London Knights organizational rebrand for 2019-2020 season• Responsible for implementation of London Knights sponsored streaming network

Key Duties• Developed sales and corporate partnership activation strategies as part of Account Executive staff• Management of online CRM software (Salesforce)Key Accomplishments• Surpassed monthly sales goals by average of 65%

Key Duties• Delivery of academic content in Brock University Sport Management program• Development of teaching materials and examinations

• Responsibilities included development of brand awareness, sponsorship and advertising sales, media outreach, athlete recruitment, and document and policy development.

• Responsibilities included ticket and sponsorship sales, partnership activation.

• Responsibilities included administration duties, membership renewals, and membership services coordination.

Key Duties• Lead of team social media pages• Responsible for all outbound communications• Oversaw ticket sales programming and initiatives• Organization of in-game promotions and game day experienceKey Accomplishments• Increased ticket sales to home games by 85%• Increased fan engagement and team pride throughout university

• Responsibilities included training new employees, transferring thorough knowledge of products to consumers, and merchandise and equipment sales.