PROFIT CENTRE HEAD – CONSUMER ELECTRONICS DIVISION: Brand - DENON, MARANTZ, NAKAMICHI, SANSUI, PRIMA & GODREJ Key Job Responsibility Introduce new product segment & category for Sansui and to improve turnover & full utilization of Brand rights  to enhance Sansui brand across GCC, North Africa & CIS countries  to achieve Business Goal of having 5% net profit  Focus on Retail showroom of VVSONS, their by enhancing the profitability of the store & to have unique experience for customer by having various Hi Fi package to select from across Brands. Streamline the process of various divisional group & strengthen the Business operation of the groups  Management goal of top tier company by 2010 with Sansui as the flag ship brand leader among OEM category with better Brand value & positive opinion among end users  to carry out various marketing activity of ATL & BTL across different Brands. Key Result Area • Improved & increase product line for Sansui Brand through various sourcing from China, India, Thailand & Turkey • By enhancing vendor development through various source – able to reduced product cost at FOB by 12~15%• Move Sansui one step upward from OEM brand cluster perception. • Improve channel development for Denon & Marantz Brand from 9 to 42 counter, thereby increase brand visibility & awareness • Tie-up with one of the leading newspaper (Gulf News) customer subscription for domestic market of UAE for one year – high retail showroom visibility

Launch of Hyundai Brand in India Complete Brand Strategy : Short & Long Term :Short Term: To achieve 600 Cr. First year in Operation. Flat TV Target Market Share 5% Long Term: To become top 3 Consumer Electronics Company by 2010 Launch of Hyundai Brand in India with Product category like Flat TV,AC ,DVD ,Plasma & LCD Scope: To establish Hyundai in market place. Responsible for all activities relating launching this new range in the market place. Would include identifying products to be launched, deciding on the sale channel, positioning, advertising and pricing decisions for the entire range of products to be launched in India Controlling in house expenditure of ATL & BTL Activity  Coordination between Retailers, Branch, Service and Customers for better performance.

• PROFIT CENTRE HEAD – AUDIO SYSTEMS :  Objective: To become top 3 Market Share Leader, targeting 20% MS by 2004 * SAMSUNG DREAM HOME ROAD SHOWS : Started May’01  Objective: To enhance the Brand Awareness & Preference for the Brand ultimately leading to increased sales for the organisation Scope: The entire activity was simultaneously rolled out across the country and at any point in time there were 4 road shows being carried out in small and big towns. The activity has covered more than 242 towns throughout India from Kanyakumari in the south to Guwhati in the East. Results: This activity led to increase in both sales and preference where ever it was done:1. Preference for the Brand shot up from 47% to 58%2. Cumulative Sales from this activity was Rs. 58 crores ( products sold in the show. Idea conceptualized and implemented by my team – this represented a bonus sales to company) * SAMSUNG ECOMMERCE ACTIVITIES Objective: Conceptualisation, development and running of the “Samsungemart.com” a B2C site for Samsung to operate as an online shopping mall for all its products. * SAMSUNG DIGITAL WORLD CLUB Objective: CRM activity conducted in the top 20 cities of India to incentivise loyal consumers of Samsung  Scope: to generate Loyalties within data bank of 10 million Samsung Consumers by having one to one interaction in order to understand their product experience and cross sell and upgrade those by having specific activity, keep in mind target audience for various product category.  * DVD LAUNCH IN INDIA Objective: To take on established players in the audio industry like Philips, Sony etc through the launch of Hi End DVD Systems in the country  Results: From 200# per month in 2001 to 7000# per month as on Feb’2004

Key Job Responsibility Development of Channel Structure. Dealers’ enhancement through promotional activities for better performance. Controlling in house expenditure by proper utilization of Sales Team. Credit control on Market outstanding. Coordination between Retailers, Distributor, Service and Customers for better performance.Achievements Customer awareness was created for BPL at the market place through promotional activities like Road show and Exhibition. Created shelf space for Audio at competitor showroom. A separate distribution channel was created for Audio to have effective market coverage. Management rewarded the work: from Sales trainee moved up fast to become Senior Executive (Sales) in the Management cadre of the company. Recognized for active effort in reduction of receivables and inventory management at Branch level.