As the President of Butterfly Gandhimathi Appliances Ltd, I lead the sales, marketing, and after-sales support for pan India across various market segments, including general trade, modern trade, online trade, institutional sales, and exports. With over 30 years of experience in the consumer durables and FMEG industries, I have a proven track record of delivering revenue growth, profitability, market share, and customer satisfaction.I have successfully doubled the revenue in four years from ₹ 450 Cr to ₹ 1005 Cr with a CAGR of 25%, while maintaining a healthy EBIT of 9.5%. I have also established and expanded the modern and online trade channels, increasing their contribution to 40% of the revenue. Additionally, I have launched a premium range of mixer grinders, cookwares, and gas stoves that have helped sustain the market leadership position of Butterfly Gandhimathi. My mission is to create value for the consumers, the stakeholders, and the society through innovation, excellence, and sustainability.