Leading a team focused on customer growth, retention, and advocacy.Creating kick*ss experiences and events for our future and current customers.

Managing consultant for Mary Dowling and Mash & Mallow whiskey Brand Ambassadors.

Hosting monthly meetups for customer marketers with a focus on expansion to network, share tips and tricks of the trade, and best practices. Featuring industry professionals sharing their stories and key learnings from time spent selling more to existing customers. Want to join us? Browse and register for upcoming meetups here: https://lu.ma/68q5hfdqWant to check out past recordings? Find them (and additional assets) here on CMAWeekly: https://cmaweekly.com/

Successfully built and launched a comprehensive customer advocacy program, resulting in a 55% growth in third-party reviews compared to the previous year, amplifying brand visibility, and customer trust.Drove 15% quarter-over-quarter growth in early renewals through the implementation of targeted customer lifecycle marketing initiatives, optimizing customer retention, and revenue generation.Achieved a 220% growth in voice of customer content, utilizing customer feedback to inform marketing strategies, enhance product offerings, and improve overall customer experience.Led the development and execution of a customer lifecycle marketing muscle, engaging customers from onboarding and implementation to adoption and expansion, contributing to quarter-over-quarter growth in customer retention.Collaborated cross-functionally with product management, sales, and customer success teams to identify expansion opportunities, resulting in growth in customer expansion, further driving revenue growth and customer stickiness.Experience: Customer and Advocacy Marketing, Growth Marketing, Lifecycle Marketing, Demand Generation, Sales Enablement, Leadership

Lead a team in the development and execution of strategic customer engagement and expansion programs to increase loyalty, advocacy, and growth. Built a customer lifecycle marketing function from the ground up.Lead strategic programs and initiatives that see beyond the day-to-day grind to help reach marketing and sales goals and elevate the customer’s voice and experience.Implemented and now manage and maintain engagement and advocacy programs; continuously recruit new customer advocates.Experience: Customer and Advocacy Marketing, Growth Marketing, Sales Enablement, Lifecycle Marketing, People Management, Leadership

Developed and executed multichannel marketing campaign strategies for current customers to increase loyalty, advocacy, engagement, and expansion. Recognized for surpassing monthly revenue stretch goals, creative omnichannel campaign development, and leading new company initiatives. Built a customer lifecycle marketing function at CallRail from the ground up. Owned and managed all customer communications, including newsletters, events, and education.Developed and executed integrated marketing plans in conjunction with CallRail’s strategic partners. Recognized as a high performer and leader for my work in implementing new initiatives strategically and successfully.Experience: Customer and Advocacy Marketing, Growth Marketing, Lifecycle Marketing, Demand Generation, Sales Enablement, Channel Marketing, People Management

Expertly executed company strategic initiatives in Georgia at the field level. Recognized for growing multiple brand’s sales and distribution YoY, distributor management, and sales goal achievement.Experience: Sales, Field/Experiential Marketing, Brand Marketing, Channel Management, People ManagementB2B and B2C marketing and sales.

Delivered vision and excellence in communication, planning, implementation, and execution of Brown Forman’s brand strategies, at a local level, within all marketing channels. Recognized for strong work ethic through receipt of collaboration, leadership, and champion awards.Experience: Field and Experiential Marketing, Sales, People Management, Account ManagementB2C and B2B marketing and sales.

Brand advocate for Diageo brands (whole portfolio). Experiential event execution and management. Consumer training and education. Team management.Experience: Time management, B2C marketing, people management, field marketing, event marketing and execution, administration.

Defined and initiated multiple projects for Fortune 500 brands, such as Coca-Cola, Domino's, and Ford, focusing on managing project cost/budget, scheduling and performance of individual project components, and ensuring program success and reception.

As a Sales Manager, I learned best practices in providing specific and actionable feedback, led a team to accomplish a common goal (providing great customer service while increasing sales), and achieved revenue growth through relationship building and leadership.Managed a team of 10 sales associates. Performance managed and coached to ensure sales goals were met.

After five years working part-time for the Simblist Group, I learned that creating a great experience for customers made all the difference in their interest and engagement with the products, which led to higher showroom sales. As an associate liaison, I learned how to manage competing priorities and prioritize due to the demand to serve multiple customers at one time while also managing the showroom.I also walked away with a greater understanding of how to execute stellar customer service. With years of experience dealing with customers, happy and unhappy, I have a strong ability to turn around negative interactions and go above and beyond for a customer.