Senior growth focused Marketer & Entrepreneur with over 25 years of industry expertise. As Co-Founder and Managing Director of R2integrated (R2i), I was deeply involved in every aspect of our clients’ journey as well as the growth of the agency. I took the agency from humble beginnings to over 200 employees with 4 full-service locations servicing a range of enterprise level clients with Digital Transformation engagements. Upon the acquisition from Baird Capital in 2016 I remained on as a board member and consulted on key engagements. In 2020 I was engaged to support RocketDocs, a B2B sales enablement SaaS company and brought the brand to the forefront in support of the acquisition plans. Prior to R2i, I began my entrepreneur career as Co-Founder of Impreza Design, overseeing all aspects of the agency. Impreza quickly grew into a sizable, award-winning firm that was acquired in 2000.I am passionate about merging strategy, user-centric creative, marketing technology, and business acumen to deliver truly unique and impactful solutions tied to success metrics.https://www.tandsmarketing.co

Brought on to establish product innovation for the new 2.0 version of the core SaaS platform servicing B2B clients with sales enablement solutions focused on RFP automation. The engagement began during the initial stages of the re-platform. Focus including the core GTM plan and execution for the existing install base along with net new customer acquisition. Priorities including migration planning, platform roll-out and feature set analysis to support legacy to new platform adoption. Job duties included rapid prototyping, focus group with feedback cycles and developing multiple revenue models with upsell and crossing into install base along with utilizing feature sets within bundled solutions creating entry level to enterprise packages and bundled with professional services to create an uptick in average contract value. Marketing rollout efforts included a full re-brand of the organization and developing a performance based culture highly focused on net new lead generation while supporting the current install base, developing upsell and cross-sell promotions for the main M&A objectives of the company.Primary Goals: Product innovation with a focus on performance Lead Generation with an emphasis on creating marketing led MQLs with conversions into SQL workstreams. Secondary goals including the development of frictionless sales processes to speed up touch points and support a shortened enterprise sales cycle. Brand awareness remained a top priority to develop and foster awareness with the industry analysts, trade associations and support prospects. Emphasis was placed on tracking, optimizing, and developing scalable solutions tied to ROI metrics.

Co-founded and established R2i as one of the nation's largest independent digital agencies. Grew to 200+ employees across four offices with organic and M&A growth of $30+ million in annual revenue.In addition to core professional services offerings, we created, launched and monetized multiple digital products that created unique IP and licensed solutions adding revenue and customer engagement inclusive of Web based Analytics platform (R2iQ) and social media mash-up tool (R2iSmash) both platforms were built from the ground up within the confines of the core business.Leadership: Provided the strategic and tactical oversight necessary for corporate growth, strategic market positioning, technology process, sales & marketing, talent hiring, financing/budgeting requirements, and strategic partnership development. Developed R2i differentiated products that complimented service offering.Product Marketing: Differentiated agency in the marketplace by pioneering numerous new digital marketing tactics including advancements in content management technology, social media marketing and analysis, and the use of blended analytics. Led by usage of industry leading platforms and customized solutions. Clients/Partners: Developed strategic alliance strategy with Industry Leading and secondary partners supporting clients across healthcare along with the following areas of focus:- B2B Tech: Tanium, Microsoft, NewRelic- Manufacturing: Pentair, Volvo, Chrysler- Consumer: Hershey’s, Black&Decker, Under Armour- Higher Education: Johns Hopkins, U of Maryland, U of MichiganOutcomes: Supported sale of agency to ORIX Private Equity in 2012 and to Baird Capital in 2017 including executive presentations, technology audits & review and partnership due diligence. I’ve remained on as a board member and provide consulting work as the agency enters its final stages of being acquired in late 2022 with Protiviti Digital.

Co-Founder of Gen One Digital Agency directing all aspects of the organization from ground zero to acquisition by SBG in 2000. This journey provided me an amazing platform to nurture a business and all of its ups and downs. Transitioned with acquiring entity 2000-2002.