David Lai Email & Phone Number

Kirkintilloch, Gb

Kirkintilloch, Gb

Glasgow, United Kingdom

Working directly under the Marketing Director and within a dynamic marketing department. Taking lead on creative and technical projects and ensuring all deadlines are met, for a £90M+ global manufacturing business based in the UK. Align creative functions and develop/direct creative/marketing that supports marketing strategic plans within a competitive market environment. Create and manage internal SEO and PPC strategies with a 31.68% brand awareness growth in 2 years with 14.08% increase in active leads and 138.89% service contract leads. Implementation and management of 9 redesigned multilingual websites managing external partnerships with a webdevelopment company and internal marketing team. Globally increasing brand awareness and market share. Enhance and maintain Peak Scientific's app for product registration across the global marketplace to increase product registration from <20% to above 70% of all newly launched product ranges. Offering creative direction to both internal and external resources across the global teams for all marketing functions. Working with engineering and product management to create and refine product concepts from initial concept design to final product. Among them were the Genius XE series, Solaris and Precision SL lines. Day-to-day management of the Creative Team, and developing their skill set and career.

Glasgow, United Kingdom

Reports to: Marketing Director Continued Development/manage of company brand of a multi-million-pound global manufacturer.Aligned creative functions and develop/direct creative work that supported marketing strategic plans within a competitive market environment.Managed vendor and supplier relationships including print suppliers, web development and video production with some individual project budgets upwards of 40KCreative control and developed a strong brand presence in the marketplace, supported by Readex Research and consistently 20% growth year on year.Design/Direction of all creative material produced: social media, web, photography, product packaging, web and print advertisements, product aesthetic design, exhibition stands and giveaways.Drove all aspects of creative experience design ensuring delivery of creative at the quality level of the highly recognized and successful brand.Managed all aspects of creative development including design planning, art direction, editorial, lettering, colour separations, and press approvals.The initial setup and management of all SEO functionality, google analytics, Bing, Yandex and the implementation of an SEO writing practice for the marketing department. The management of global PPC and the SEO implementations on the each of the languages for the global web presence.Developing excellence through innovative & creative concepts across all media. Ability to work with other project managers and teams of creative designers. Develop and frame creative concepts according to creative brief requirements. Communicating design visions and rationale clearly to clients and design teams. Conceptualize, visualize and design user experiences.

Coatbridge

Creative Designer - Tannoy

Glasgow, United Kingdom

Reporting to the Creative Director, I was responsible for the UI/Web design within the company. Working with a team of developers to create a online video platform, my role was to plan out the structure and integration of the platform with social media, hi client side customisation and monetary payment system to our in house and system. I did take more of a coding/development role in the creation of the AD system developing a JS side preroll and endroll system for video content.

Glasgow, United Kingdom

Working within a tight team I was involved in creating branded online content such as email campaigns, print design and video projects. During this period in the budding rise of social media I was often responcible for the more technical aspect creating and managing client social media accounts. Working with clients like home coming Scotland, the big issue, the homeless world deselect generators just to name a few. Within the team I introduced newer technology and introduced over all webdesign in to the company through platforms such as campaign monitor and wordpress as well as various other API.

Glasgow, United Kingdom

As one of the designers for moviecom.tv I was responsible for taking client briefs, creating concepts and storyboards for individual clients, filming and editing to the clients specifications. clients included mctaggart and mickle, miller homes and business gateway to name a few.

Glasgow, United Kingdom

Here I was a member of a small team of designers whose responsibilities included meeting clients and taking them through the entire design process from brief to final print.Another responsibility was to check artwork provided by other designers and design agencies was correctly prepared for print.

Glasgow, United Kingdom

Accountable to both the Marketing Department and Senior Designer, I had responsibility for assisting the Senior Designer with maintaining the visual presence of gadgetshop.com.Working with an external design agency I was responsible for creating packaging and POS design corresponding with suppliers in the Far East and working to production and marketing deadlines.

Diphe, Dip He, Graphic Design And Illustration

Activities and Societies: Istd, D&AD, typographic designDuring this period at university I was chosen amongst other student.

Hnc, Art And Design

Activities and Societies: Exhibitions, Fine Art, Photography