 Managing the entire product line life cycle from strategic planning to tactical activities. Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers. Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning. Analyzing potential partner relationships for the product. Helping to develop new ideas based on my industry experience and contact with customers and prospects. Work with marketing communications to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customers. Working with the sales channel and key customers (Four Seasons, Rotana, Starwood, IHG, Kempinski, etc…) Deep knowledge in HRMS software integration with Accounting systems (SAP, Scala, SUN, Accpack, Microsoft Navision) and time attendance machines. Deep knowledge in the labor law for MENA region like (Jordan, Syria, Lebanon, Iraq, GCC, Egypt, Congo, Seychelles and Kenya). Implemented more than 60 successful HRMS projects at major hotel chains (Four Seasons, IHG, Starwood, Rotana and Kempinski) in the MENA.

 Developing Recruitment Management System using VB.Net + SQL Server 2005 as Databases. Developing BAYAN Human Resources Management System (HR, Payroll, and Timekeeping) using VB.Net + SQL Server 2005 as Databases. Developing Journal Voucher Interface with SAP, Sun, Scala, Accpack and Fidelio Back Office.

 Developing Human Resources System (HR, Payroll, and Timekeeping) using MS Visual Fox Pro 9.0. Developing Training module using MS Visual Basic 6.0 + MS Access as Database. Developing Pharmaceutical Marketing & Sales System using VB.Net + SQL Server 2000 as Databases. Developing Pharmaceutical Marketing & Sales System using MS Visual Fox Pro 9.0. Developing Company Website using ASP.Net + SQL Server 2005 as Database. Developing Fixed Assets System using Visual Basic 6.0 + SQL Server 2000 as Databases.