Raafat Khan Email & Phone Number

United Arab Emirates

United Arab Emirates

United Arab Emirates

Responsible for meeting the revenue and profitability objectives for NapoleonCat solutions within the Middle East and India regions.Develop and implement regional sales and marketing strategies which have direct impact on revenue and profitability growth.NapoleonCat is leading software company providing analytics, engagement and publishing platform for social media marketing.

Dubai

Manage the overall operation of the entire business including the revenue and profitability objectives. Provide leadership, strategic and tactical direction to realize Branddirect’s stated vision. Implement policies and processes to ensure continuous evolution of the company and maintaining efficiency to deliver best in class holistic B2B direct marketing solutions and services. Moulded the company into one stop shop for B2B direct marketing solutions specialising in services such as Hosted buyer programs, Delegate management, B2B corporate events, Pre-registration campaigns, sales lead generation, data augmentation, surveys, channel recruitment and management programs, and sales process outsourcing. Guided the company to acquire necessary skills and knowledge to become proficient in executing campaigns across GCC, Levant (Jordan and Lebanon), Africa (Including North Africa), Iran, India and ASEAN region. Created and conducted highly successful corporate events for major technology companies ensuring the right audience by leveraging the B2B marketing data base and trained telemarketing team.

Principal Driver of the yearly marketing plan and Key contributor to the regional yearly SRAP plan in conjunction with global marketing team, regional sales team and regional senior management. Implemented GTM strategies for the GCC countries in conjunction with corporate marketing team based in UK, local top management, Sales managers and Distributors. Focused on product visibility and product education at both tier 1 and tier 2 levels increasing awareness and influencing sales increase. Supported internal Honeywell sales team and distributor’s sales team through regular periodic market research initiatives, B2B Strategic Data build and project tracking. Developed and implemented yearly events and conferences calendar for Developers, contractors, distributors and dealers across the region. Key focus on education of partners’ sales team with regular trainings, webinars, monthly newsletter.Planned and successfully conducted biggest destination annual conference for Middle East region with more than 100 delegates.

Dubai

Define strategy for and develop, execute, and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow target markets for all the four product divisions namely HHP, Audio Video products, HA and IT at the regional level. Principle driver of the company’s Integrated Marketing Calendar managing the multi-million dollar marketing budget and leading the forward thinking marketing team. Communicate both internally (internal top management, Internal departments, global product and marketing teams) and externally (Distributors, Power Retailers, advertising agencies, visual merchandising companies, market research companies, B2B direct marketing companies) to coordinate overall marketing efforts in line with company’s goals and objectives and also ensure close working relationship with the respective product divisions. Continuously exceeded the business targets and achieving double digit market share growth Y on Y for mobile phones, IT products categories and flat screen TV. Emphasis on successful product launch campaigns, dealer and distributor training, conferences and events. Key Initiatives Implemented: Trade marketing, Channel rebate program, adopted global guidelines to streamline marketing processes.

Dubai

Sales Manager – Consumer Electronics From 1998 – 2002Manage the PHILIPS Consumer Electronics business in the assigned geographic territories of Kuwait, Algeria and Bahrain. Achieve the sales and profitability targets for the respective countries in line with the local NSO’s (National Sales organization) business goals. Implement agreed individual business controls for the distributors, including (Key Performance Indicators) KPIs to achieve healthy business in accordance with PHILIPS business practices. Plan and implement the advertising and promotion activities in conjunction with distributors for respective product categories. Regular training for the distributor and dealer sales team on the Philips product lines. Product Manager – PC Peripherals From 1995 – 1998Achieve the sales and profit margin targets for the PC Peripheral product division for the Middle East Africa and Iran region. Identify, recruit and manage the best channel alternatives for the product range in the region. Assist partners in market development initiatives in the form of product placements, product promotion programs, collateral development, ATL campaigns etc. Identify additional business opportunities in terms of new market segments and regions.

Dubai, United Arab Emirates

B.Sc Engineering, Electronics And Communication

Executive Management Program