Raafay Khan
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Raafay Khan Email & Phone Number

Head of Marketing at Pakistan's Leading Pipes & Tubes Company | Driving Brand Growth in a Low-Involvement Market at International Industries Limited
Location: Karāchi, Sindh, Pakistan 9 work roles 4 schools
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Role
Head of Marketing at Pakistan's Leading Pipes & Tubes Company | Driving Brand Growth in a Low-Involvement Market
Location
Karāchi, Sindh, Pakistan
Company size

Who is Raafay Khan? Overview

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Raafay Khan is listed as Head of Marketing at Pakistan's Leading Pipes & Tubes Company | Driving Brand Growth in a Low-Involvement Market at International Industries Limited, a company with 270 employees, based in Karāchi, Sindh, Pakistan. AeroLeads shows a matched LinkedIn profile for Raafay Khan.

Raafay Khan previously worked as Head of Marketing at International Industries Limited and Chief Marketing Officer at Domino'S Pizza. Raafay Khan holds Bachelor Of Business Administration (Bba), Marketing Major, 3.40 from Institute Of Business Administration.

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International Industries Limited

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Profile bio

About Raafay Khan

With over ten years of experience in marketing and sales, I am a passionate and driven leader who strives to deliver exceptional results in high-performance commercial environments. My core competencies include marketing management, brand architecture development, campaign development, and brand value growth. I am committed to creating and executing innovative marketing strategies that enhance the brand value, customer loyalty, and profitability of my assigned portfolio in all stages of the brand life cycle. I enjoy collaborating with diverse teams and partners across the organization and beyond to achieve shared goals and vision.As the Chief Marketing Officer at Domino's Pizza, I was responsible for leading the marcom, e-commerce, corporate partnerships, and commercial profitability of the business unit. I lead the development and implementation of integrated marketing campaigns, digital platforms, and loyalty programs that drove customer engagement, retention, and acquisition. I also managed the relationship with the principal and ensure compliance with the global standards and guidelines. Previously, I was the Business Unit Head for Nestle at Ali Gohar & Company, where I managed the P&L of the Nestle food and beverages and pure life businesses in assigned regions. I successfully exceeded assigned sales targets and gross margin goals of the portfolio through effective sales and distribution operations, sales force management, while delivering the best service levels to the Principal.

Listed skills include Teamwork, Market Research, Microsoft Office, Social Media, and 18 others.

Current workplace

Raafay Khan's current company

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International Industries Limited
International Industries Limited
Head of Marketing at Pakistan's Leading Pipes & Tubes Company | Driving Brand Growth in a Low-Involvement Market
karachi, sindh, pakistan
Website
Employees
270
AeroLeads page
9 roles

Raafay Khan work experience

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Head Of Marketing

Current

Karāchi, Sindh, Pakistan

As the Head of Marketing at Pakistan's largest and most prestigious pipes and tubes company, I lead the charge in transforming how we connect with our customers both locally and internationally. With a rich legacy of quality and innovation, our company stands at the forefront of the industry, offering a comprehensive range of pipes and tubes for diverse.

Feb 2024 - Present

Chief Marketing Officer

Karāchi, Sindh, Pakistan

Leading the Marcom, E-Commerce, Corporate Partnerships, and Commercial Profitability of Domino's Pizza Pakistan.

Jan 2023 - Jun 2023

Business Unit Head - Nestle

Karāchi, Sindh, Pakistan

  • Responsible for the P&L Food & Beverages and Pure Life businesses in assigned regions
  • Management of sales and distribution operations including sales force management, warehousing operations, and branch management
  • Responsible for interface with principal on behalf of the company
Apr 2022 - Jan 2023

Marketing Manager

Karāchi, Sindh, Pakistan

  • Responsible for the complete P&L of the company
  • Ownership of the true essence of the company’s vision and mission to be communicated in the entire organization
  • Development and management of the company’s financial budget and annual operating plan
  • Development and management of the company’s marketing plan
  • Collaborating with other functions of the company to achieve organizational objectives
  • Interacting with strategic business partners outside the organization to… Show more
Jul 2021 - Apr 2022

Senior Brand Manager

Karāchi, Sindh, Pakistan

-Responsible for the volume, value, and equity of the two potentially biggest brands of the company-Directly responsible for the profit and loss of assigned portfolio-Leading alignment of brand strategies to organizational objectives-Ensuring a healthy yet competitive marketing mix for assigned portfolio-Closely collaborating with Sales and Trade Marketing.

Jul 2019 - Jun 2021

Brand Manager

Karachi

Responsible for all brand management functions of the company's home care category:-Development and execution of brand plan-Designing and executing promotional initiatives to achieve brand value and volume targets-Forecasting and management of brand profitability-Development of new products to support the brand vision

Nov 2018 - Jun 2019

Brand Manager

Karachi

-Planning and management of brand and team budgets-Responsible for the brands’ pricing, packaging, and consumer& trade promotion-Leading innovation in product and packaging throughresearch-Responsible for planning and execution of the brands’ATL, BTL, and digital communications-Planning and execution of tactical marketing campaignsto support sales function

Jan 2018 - Oct 2018

Assistant Brand Manager

Hinucon

Karachi, Pakistan

Responsible for all brand management functions of the company's consumer division (nutraceutical brands):-Development and execution of brand plan (including budgeted sales and marketing spends)-Liaison with creative, media, and brand activation agencies for design, execution, and monitoring of planned activities -Stock and inventory forecasting and.

Mar 2015 - Dec 2017

Executive-Brand Strategy And Planning

Hyeworth Pakistan

Karachi, Pakistan

My job here was to a) Design campaign strategies for client brands and present it to them, modify them, and forward them to construction and execution, and b) Bring more business to company by approaching prospective clients.

Oct 2013 - Jul 2014
Team & coworkers

Colleagues at International Industries Limited

Other employees you can reach at iil.com.pk. View company contacts for 270 employees →

4 education records

Raafay Khan education

Gce A' Level, Pre-Engineering

The Lyceum School, Karachi

O Level, Science

St. Michael'S Convent School

O level in pre-engg. subjects (all As and Bs).

FAQ

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What company does Raafay Khan work for?

Raafay Khan works for International Industries Limited.

What is Raafay Khan's role at International Industries Limited?

Raafay Khan is listed as Head of Marketing at Pakistan's Leading Pipes & Tubes Company | Driving Brand Growth in a Low-Involvement Market at International Industries Limited.

Where is Raafay Khan based?

Raafay Khan is based in Karāchi, Sindh, Pakistan while working with International Industries Limited.

What companies has Raafay Khan worked for?

Raafay Khan has worked for International Industries Limited, Domino'S Pizza, Ali Gohar & Company (Private) Limited, Hilal Care (Pvt.) Ltd., and Hilal Care.

Who are Raafay Khan's colleagues at International Industries Limited?

Raafay Khan's colleagues at International Industries Limited include Habib Rehman, Faraz Hameed, Muhammad Owais Hussain, Aamir Dilshad, and Muhmmad Faheel Siddiqui.

How can I contact Raafay Khan?

You can use AeroLeads to view verified contact signals for Raafay Khan at International Industries Limited, including work email, phone, and LinkedIn data when available.

What schools did Raafay Khan attend?

Raafay Khan holds Bachelor Of Business Administration (Bba), Marketing Major, 3.40 from Institute Of Business Administration.

What skills is Raafay Khan known for?

Raafay Khan is listed with skills including Teamwork, Market Research, Microsoft Office, Social Media, Microsoft Excel, Time Management, Research, and Event Management.

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