Raafay Khan Email & Phone Number

Karāchi, Sindh, Pakistan

As the Head of Marketing at Pakistan's largest and most prestigious pipes and tubes company, I lead the charge in transforming how we connect with our customers both locally and internationally. With a rich legacy of quality and innovation, our company stands at the forefront of the industry, offering a comprehensive range of pipes and tubes for diverse applications.In my role, I am dedicated to elevating our brand in a market where involvement is traditionally low and brand loyalty is… Show more As the Head of Marketing at Pakistan's largest and most prestigious pipes and tubes company, I lead the charge in transforming how we connect with our customers both locally and internationally. With a rich legacy of quality and innovation, our company stands at the forefront of the industry, offering a comprehensive range of pipes and tubes for diverse applications.In my role, I am dedicated to elevating our brand in a market where involvement is traditionally low and brand loyalty is hard to cultivate. Through strategic marketing initiatives, innovative campaigns, and a deep understanding of our customers' needs, I am committed to driving brand recognition and growth.My focus is on creating impactful marketing strategies that resonate with our audience, leveraging digital marketing, and harnessing the power of data analytics to make informed decisions. By fostering strong relationships with our clients and partners, I aim to position our company not just as a market leader, but as a trusted name synonymous with quality and reliability. Show less

Karāchi, Sindh, Pakistan

Leading the Marcom, E-Commerce, Corporate Partnerships, and Commercial Profitability of Domino's Pizza Pakistan.

Karāchi, Sindh, Pakistan

• Responsible for the P&L Food & Beverages and Pure Life businesses in assigned regions• Management of sales and distribution operations including sales force management, warehousing operations, and branch management• Responsible for interface with principal on behalf of the company

Karāchi, Sindh, Pakistan

• Responsible for the complete P&L of the company• Ownership of the true essence of the company’s vision and mission to be communicated in the entire organization• Development and management of the company’s financial budget and annual operating plan• Development and management of the company’s marketing plan• Collaborating with other functions of the company to achieve organizational objectives• Interacting with strategic business partners outside the organization to… Show more • Responsible for the complete P&L of the company• Ownership of the true essence of the company’s vision and mission to be communicated in the entire organization• Development and management of the company’s financial budget and annual operating plan• Development and management of the company’s marketing plan• Collaborating with other functions of the company to achieve organizational objectives• Interacting with strategic business partners outside the organization to achieve successful business outcomes• Creating and managing a team of brand leaders who are business custodians of their assigned brands Show less

Karāchi, Sindh, Pakistan

-Responsible for the volume, value, and equity of the two potentially biggest brands of the company-Directly responsible for the profit and loss of assigned portfolio-Leading alignment of brand strategies to organizational objectives-Ensuring a healthy yet competitive marketing mix for assigned portfolio-Closely collaborating with Sales and Trade Marketing to achieve commercial objectives-Leading the planning and development function of future product portfolio under… Show more -Responsible for the volume, value, and equity of the two potentially biggest brands of the company-Directly responsible for the profit and loss of assigned portfolio-Leading alignment of brand strategies to organizational objectives-Ensuring a healthy yet competitive marketing mix for assigned portfolio-Closely collaborating with Sales and Trade Marketing to achieve commercial objectives-Leading the planning and development function of future product portfolio under assigned brands Show less

Karachi

Responsible for all brand management functions of the company's home care category:-Development and execution of brand plan-Designing and executing promotional initiatives to achieve brand value and volume targets-Forecasting and management of brand profitability-Development of new products to support the brand vision

Karachi

-Planning and management of brand and team budgets-Responsible for the brands’ pricing, packaging, and consumer& trade promotion-Leading innovation in product and packaging throughresearch-Responsible for planning and execution of the brands’ATL, BTL, and digital communications-Planning and execution of tactical marketing campaignsto support sales function

Karachi, Pakistan

Responsible for all brand management functions of the company's consumer division (nutraceutical brands):-Development and execution of brand plan (including budgeted sales and marketing spends)-Liaison with creative, media, and brand activation agencies for design, execution, and monitoring of planned activities -Stock and inventory forecasting and management-System documentation of all marketing activities-Conducting product trainings for commercial team-Conducting… Show more Responsible for all brand management functions of the company's consumer division (nutraceutical brands):-Development and execution of brand plan (including budgeted sales and marketing spends)-Liaison with creative, media, and brand activation agencies for design, execution, and monitoring of planned activities -Stock and inventory forecasting and management-System documentation of all marketing activities-Conducting product trainings for commercial team-Conducting research for new categories-New product and packaging development Show less

Karachi, Pakistan

My job here was to a) Design campaign strategies for client brands and present it to them, modify them, and forward them to construction and execution, and b) Bring more business to company by approaching prospective clients.

Bachelor Of Business Administration (Bba), Marketing Major, 3.40

Post Graduate Diploma, Marketing Management, 3.65

Gce A' Level, Pre-Engineering

O Level, Science

O level in pre-engg. subjects (all As and Bs).