Key Result AreasSales / Marketing / Business Development− Strategizing for optimum market penetration and reach − Planning, budgeting, branding, partner development− Supervising channel sales and marketing activities; implementing effective strategies to maximize sales and accomplishment of revenue and collection targets− Formulation and Implementation of incentive schemes for sales and distribution staff.− Analyze market trends, competitive information and sales performance for continuous improvements− Monitoring accounts/cash flow/collections/recoveries etc, for credit control managementOperations / Inventory Control / Warehousing− Maintain optimum inventory levels & ensuring smooth supplies in the market.− Work on clearing the dead stocks− Overseeing the logistic functions- Inbound and Outbound -