Experienced Leader with diverse industry background in Marketing, Advertising and Consumer Privacy. In my professional journey over the past 2 decades, I have been on “all sides of the ecosystem”. - On the brand side - Led marketing, media and digital for Volkswagen, Samsung, HHS Covid Public Education- On the agency side - Led accounts, planning & activation, data strategy at Digitas (Publicis) and Essence (Group M) for global companies including American Express, Google, T-mobile, Unilever, Target, DAZN, Barclays, Avis Budget Group and more. - On the ad tech side - led corporate repositioning, marketing and demand generation at Neustar (acquired by TransUnion) In 2016, I ventured out on my entrepreneurial journey and started Uplevel - digital media consultancy, providing data strategy, planning, activation and analytics services to across B2B, B2C, and non-profit sectors.With GDPR launching in 2018, various engagements drove me towards privacy and its implications to privacy. Hence, began my journey towards privacy, through practice and learning via IAPP Certifications. In 2020, I was appointed as the White House Presidential Innovation Fellow, advising the Federal Trade Commission. In this full time, GS15 role, I guided the commission and staff on matters related to Ad Practices and Data Privacy. My portfolio included:- Investigations into AdTech and Big Tech Platforms for consumer privacy, ad practices and competition- Rule Making and Congressional technical assistance- External engagement with US states, international regulatory bodies, advocacy groups and trade bodies - Leading market research and analysis into various industries and market segmentsToday, I continue to lead at the intersection of marketing / advertising and privacy by enabling solutions that bring positive outcomes for organizations and build long term consumer trust.