Raashee Gupta Erry Email & Phone Number

Washington, DC, US

Founder and Engagement lead for Uplevel, providing ads and privacy consulting. www.upleveldigital.com

Lead the "We Can Do This" COVID-19 Vaccine Public Education Campaign in the Office of the Assistant Secretary for Public Affairs (ASPA). Responsible for the marketing strategy, media investment, cross channel implementation, program performance, digital and social engagement.

• Strategic advisor on matters at the intersection of digital platforms, ad-tech, consumer privacy and anti-trust; across litigation, enforcement, rulemaking, policy development
• Subject Matter Expert on digital advertising and privacy developments providing internal consulting, thought leadership, and conducting trainings with attendance by over 400 individuals
• Provide business analysis on policy and regulations including COPPA rule review, technical review of congressional bills, and collaboration with international regulatory bodies
• Lead research on advertising related issues including privacy preserving personalized advertising, ad-metrics and ad-fraud
• Spearheading model CID re-design, remedy design, market studies, industry engagement and novel case analysis methods

Chair, leading & managing Federal Communicators Network - community organization comprised of 1800+ marketers and communicators across the federal government.

Washington, District Of Columbia, United States

• Elevate marketing and communication programs, organizations, and processes by consulting with agency leaders.
• Founding member of US Digital Corps, leading marketing, communications, and social media
• Led strategic audit for GSA – Office of Strategic Communications and planning for FY 21-22
• Developed the executive recruitment marketing strategy and plan for GSA – TTS

New York / Washington DC

Group Planning Lead across multiple client portfolio, responsible for media planning, data strategy, reporting automation, client relations and team management.

Washington D.C. Metro Area

Re-positioned Neustar from a telecom company to a global marketing & security technology company, increasing its brand equity from 16% to 25% in one year; by implementing new verbal & visual identity, brand messaging & activation and acquisition re-branding. Led cross-channel programs targeting CMO and CIO buying centers, in US & EMEA, delivering 20%.

Washington D.C. Metro Area

Created and managed cross channel strategy for VW brand and all car lines. Strategy development included media mix modeling, business outlook planning, marketing investment projections, monthly sales outlook forecasting and media scenarios. Responsible for integrated media planning and overseeing execution across a diverse mix of channels across owned.

Washington D.C. Metro Area

Lead Accounts: Avis & Budget Rental Cars, Army National Guard, Air Guard, Coast GuardBuilt a 25-member multidisciplinary digital practice offering display, search, social, creative, web design, analytics and implemented “pay for performance” based client programs.Generated a ROAS of $250M in client revenue and led global customer acquisition program for.

Greater New York City Area

Account: Amerian Express Managed customer acquisition across all card products reducing average CPA by 25% month over month and oversaw the launch of Clear, Blue Sky and IN:NYC cards.Propelled awareness, usage and loyalty for the flagship products – Blue, Green and Gold via member benefit programs. Drove customer engagement through US Open Tennis and US.

Account - American Express

Account - American Express

Greater New York City Area

Cheil Communications, formally in-house agency of Samsung Electronics, North America Pioneered digital upfronts, securing 95% of premium inventory available amongst Top 50 online partners. Implemented digital media campaigns for all divisions of Samsung Electronics US, Canada and Mexico, including consumer electronics, mobile products, computer.

Mba, Concentration In Marketing & Strategy

Bs, Advertising & Marketing Communications

Ba, Economics, Eng Literature