Brand Development, Content Marketing, Social Media Strategy, Events and Internal Marketing

Accounts Managed: United Arab Bank, Al Noor Centre, EMS (Emitac Mobile Solutions), Pirelli, Asus, Al Masraf BankOverlook the overall operations of the PR departmentDraft PR proposals and PR plansContribute in new business pitches - come up with innovative strategies for clientsPlan and execute PR strategies for clients, based on clients requirementsClient servicing and client relationship buildingDecide upon the PR budgets based on clients requirementsLead and guide team members during PR activities and projectsWork closely with the top management to overlook the day to day decisions and running of the organizationManage the requirements, workability and role of each team memberCoordinate with the media to arrange interviews and special features for clientsResolving client complains regarding serviceBusiness development - look for potential clients

Accounts Managed: Pantry Cafe, Helio Cafe, Zuma Restaurant, Fuego Restaurant, Studio F, Times SquareResponsibilities:Work as part of an account team to develop client proposals and implement all aspects of PR activity Liaise on a daily basis with target media, via telephone and email Promote news stories and features to the media = ‘selling in’. Develop product placement into feature and profile work Researching, writing and distributing press releases to target mediaRelationship building and networking with the media to grow and develop a wide set of media relations Maintain a professional and proactive relationship with clients and work to gain their respect as a key member of the team Help propose, develop and implement activity with third party brands such as joint events, newsletter promotion and bespoke products Monitor the media, including newspapers, magazines, journals, broadcasts, newswires and blogs, for new opportunities for clientsCirculate coverage to client via email before 12pm on the day that it is generated Responsibility for the maintenance of client reports to include PR update charts, weekly status reports and agendas Attend client meetings with the account team presenting the coverage and acting as professional, knowledgeable team member Undertake research for new business proposals and presenting to senior member of the teams Bring new business leads to the team and set up brainstorms to discuss these as a team

Accounts managed: Damas Jewellery, Tiffany & Co., Paspaley, Giuseppe Zanotti, Valencia Shoes, Balmain and othersResponsibilities:Preparing a yearly strategic PR plan for all clients and implementing it.Event management - costing for clients, liaising with third party suppliers, finalising invitations, preparing press kits, ensuring media attendance and preparing post-event report for clients.Coordinating with the media and arranging for and organising photo shoots.Daily media monitoring for coverage of clients' products and events (both English & Arabic publications).Updating clients regularly with the coverage via email and preparing monthly estimation reports of coverage.Distributing press releases to media and conducting follow up calls to ensure coverage.Organising all PR materials for clients (ensuring there is a release each month with relevant images and write-up)Developing a strong professional relationship with all clients and ensuring all viable needs of the clients are met by communicating with them on a daily basis.Updating media and other VIP lists with accurate information on a regular basis.Pitching for new clients from time-to-time.Assisting in research and preparation of new proposals and presentations.

Worked on brands like Versace, Net-a-porter.com, TACH, Hos Intropia and othersResponsibilities:Handling all the administrative tasks of the organisation.Coordinating with media and arranging photo shoots.Assisting with event management activities as directed.Establishing and maintaining excellent and effective media contacts.Assisting in research and preparation of new proposals and presentations.Managing the documentation and filing of all company accounts.Distributing press releases to media and conducting follow up calls to ensure coverage.Daily media monitoring (English and Arabic publications).Updating media and other VIP lists with accurate information.

Assigning tasks and assignments to reporters and photographersCoordinating and following up with reporters and photographersMaintaining relationships with readers, Public Relation executives and other concerned partiesHandling the implementation and process of all contests publishedDesigning and creating special pages for publication Working closely with the Editor to ensure the paper is produced efficiently

Frontline job with direct interaction with customersProviding information to the customersAttending to customer's needs and complaintsPreparing daily stock inventories

Promoting the product and increasing the sale of the productFilling in customer data formsPrepaing daily synopsis of the sales and no. of customer dealt withDealing with customer and answering their queries

Replying to the queries of customers within a time limit of 48 hoursPrepare a monthly and daily statistics of the queries and the replies sentWorking with, and assisting the Marketing and Technical department