Managing the regional tMart assortment for UAE, Jordan, Oman, Kuwait, Egypt, Iraq and Bahrain

-As the Brand and Digital Lead, I managed the premium snacks category across Canada in alignment with global brand guidelines. - Managed retailer media brand initiatives for retail powerhouses such as Amazon, Costco and Walmart while supporting the Key Account Teams.- Completed a Certificate in Digital Marketing and Analytics to keep up to date in FMCG Analytics and apply to my role.-Responsible for managing brand budget, partnerships, packaging, retail management, e-commerce growth and distribution.-Led packaging and supply integration of finished goods production in Canadian manufacturing plants resulting in a higher margin across six SKUs.-Data based decision making including working with the right marketing mix model, google analytics, social media KPIs as well as Nielsen, IRI, Homescan and retailer POS systems.

-Selected to lead the integration of 300+ new products into the Canadian market (from the US market) based on negotiation and management skills -Initiated a digital marketing program including the development of the first-ever Canadian website/social media campaign for the Russell Stover brand resulting in 1 million impressions and improved cost-per-click ratios.-Highlighted project and risk management skills by leading seasonal marketing/sales plans for Christmas, Easter and Valentine’s products including managing pricing, packaging and promotions.-Led the brand strategy for Omni channel marketing, ensuring that plans are catered to various channels to ensure optimal success.-Worked under pressure efficiently and collaborated across legal and design departments when redesigning and modifying global brand plans to local standards.

-Given strong negotiation and business development skills, gained extensive retail shelf space across retailers for 320 Lindt products (successes include 12+ incremental Lindt listings, adding exclusive merchandising at two national retail accounts, seasonal listings and exclusive flyer support for three accounts).-Initiated improved data-based analytics by implementing Nielsen Cross Outlet Facts across the sales team and ensuring effective integration in monthly reporting. -Lead the implementation of Prospace merchandising software and trained the category management team on effective use through running monthly workshops and creating reports for senior sales teams.-Reported on marketing innovation and customer trends to the Sales Leadership Committee. -Managed monthly reporting of market innovation and customer trends to the Sales Leadership by compiling data from field visits, price audits and the latest Nielsen data release.