Rabail Ali Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

Managing the regional tMart assortment for UAE, Jordan, Oman, Kuwait, Egypt, Iraq and Bahrain

-As the Brand and Digital Lead, I managed the premium snacks category across Canada in alignment with global brand guidelines. - Managed retailer media brand initiatives for retail powerhouses such as Amazon, Costco and Walmart while supporting the Key Account Teams.- Completed a Certificate in Digital Marketing and Analytics to keep up to date in FMCG Analytics and apply to my role.-Responsible for managing brand budget, partnerships, packaging, retail management, e-commerce growth and distribution.-Led packaging and supply integration of finished goods production in Canadian manufacturing plants resulting in a higher margin across six SKUs.-Data based decision making including working with the right marketing mix model, google analytics, social media KPIs as well as Nielsen, IRI, Homescan and retailer POS systems.

Toronto, Canada Area

-Selected to lead the integration of 300+ new products into the Canadian market (from the US market) based on negotiation and management skills -Initiated a digital marketing program including the development of the first-ever Canadian website/social media campaign for the Russell Stover brand resulting in 1 million impressions and improved cost-per-click ratios.-Highlighted project and risk management skills by leading seasonal marketing/sales plans for Christmas, Easter and Valentine’s products including managing pricing, packaging and promotions.-Led the brand strategy for Omni channel marketing, ensuring that plans are catered to various channels to ensure optimal success.-Worked under pressure efficiently and collaborated across legal and design departments when redesigning and modifying global brand plans to local standards.

Toronto, Canada Area

-Given strong negotiation and business development skills, gained extensive retail shelf space across retailers for 320 Lindt products (successes include 12+ incremental Lindt listings, adding exclusive merchandising at two national retail accounts, seasonal listings and exclusive flyer support for three accounts).-Initiated improved data-based analytics by implementing Nielsen Cross Outlet Facts across the sales team and ensuring effective integration in monthly reporting. -Lead the implementation of Prospace merchandising software and trained the category management team on effective use through running monthly workshops and creating reports for senior sales teams.-Reported on marketing innovation and customer trends to the Sales Leadership Committee. -Managed monthly reporting of market innovation and customer trends to the Sales Leadership by compiling data from field visits, price audits and the latest Nielsen data release.

Diploma, Digital Marketing Management, A+

Master Of Business Administration (M.B.A.), Strategic Management

Bachelor’S Degree, Economics, Finance And International Business.

Activities and Societies: McGill Not for Profit Consulting. McGill Marketing Network. Pakistani Students' Association

Education record