Rabeea Mazhar Email & Phone Number

Canada

Toronto, Ontario, Canada

Islāmābād, Pakistan

• Planned, designed and implemented internal and external strategies for communications and outreach of the Sustainable Development Goals - Support Unit in partnership with Federal Ministries, Provincial Governments.
• Designed and executed conventional and digital media campaigns for print, TV, radio, web, and outdoors to support effective communications around key Government priorities in implementing SDGs.
• Enhanced visibility of the SDGs Support Unit by engaging with the media and other partners for outreach by identifying potential stories, drafting, and placing opinion pieces; facilitating the presence of media at.
• Strengthened internal communications between the Federal and Provincial SDGs Support Unit by working closely with provincial counterparts for designing and implementation of joint advocacy and communication activities.
• Regularly compiled quarterly, bi-annual and annual narrative reports in coordination with the Provincial SDGs Support Units and the Government of Pakistan.
• Developed project information materials such as newsletters, brochures, project fact sheets, summaries, infographic, presentations, designing and layouts of reports, project website and social media handles.

Islāmābād, Pakistan

• Supervised and implemented project, ‘Human Rights Awareness Programme’, aimed at awareness raising of public about Human Rights enshrined in the Constitution of Pakistan, supporting national legislation, International.
• Managed budget and lead coordination with federal & provincial level public and private stakeholders for organizing inclusive national level events like Human Rights Day, World Children’s Day, International Women’s.
• Supervised preparation of quarterly and annual reports, concept-notes, proposals, terms of reference, presentations, etc. for events, projects, and overall performance of the Ministry.
• Supervised development of IEC and visibility material including films, posters, etc. and content for social media handles of Ministry of Human Rights like Twitter, Instagram, Facebook, and YouTube etc. and scripts for.
• Maintained effective relation with media, government functionaries, UN bodies, INGOs and NGOs for coordinating awareness related activities with shared objectives.
• Coordinated activities of Business and Human Rights (BHR) by engaging stakeholders like Businesses, chambers of commerce and Government Departments/Ministries to the mitigate any adverse impacts of businesses on Human.

Karāchi, Sindh, Pakistan

• Developed & implemented Communication Strategy, Social Behavioral Change Communication (SBCC) toolkit, IEC and visibility materials like brochures, fliers etc. on Nutrition, Hygiene, Maternal and Child Healthcare.
• Developed and timely submitted narrative and financial reports (quarter and annual) for donor (EU), Government of Sindh (Pakistan) and Head Quarter of ACF.
• Managed social media profiles (Facebook, Twitter, and LinkedIn) including development of content and its regular sharing posts for organizational image-building and progress updates. Besides, managed mass media.
• Maintained effective relationship with media including journalists, TV reporters, anchors by providing support in identifying, developing and disseminating evidence-based success stories and outreach products while.
• Supported in capacity development of the staff of Action Against Hunger and its implementing partners and ensured inclusion across departmental work and within the team by supporting mission level qualification for.
• Represented the organization on several fund-raising platforms for drought and flood response support while maintaining healthy relation with government stakeholders.

Islamabad, Pakistan

Islamabad-Pakistan

• Developed project proposals, Communication for Development Strategies for GBV, WASH and Social Cohesion Programmes for Sindh, KP and Punjab province based on Social Safeguard approach. Also, developed all media content.
• Maintained good relations with local implementing partners and monitored project activities on the basis of Results Based Management tools, key performance indicators etc. on several European Union and Royal Norwegian.
• Liaised with and mobilized journalists to discuss gender issues (double burden, unattainable body, ideals for women, traditional notions of economic reliance on men, ethics of retouched ads etc.) and highlight success.
• Continuously improved media reach of the organization by capturing and analysing the appropriate social data/metrics, insights, and best practices, and then acting on the information. Built and executed social media.
• Organized national level advocacy events on Gender Equality and Women Leadership for Government officials, members of Parliament and other relevant stakeholders and facilitating leadership, communication and gender.

Islamabad - Pakistan

• Developed appropriate project implementation and communication methodologies, identified technical resources required, quality and quantity of communication materials produced, target audience, allocation of financial.
• Designed mass media content and IEC materials used for the campaigns including scripts, films, documentaries, reports, animations, radio messages, banners, posters, stickers etc.
• Organized several workshops, seminars, promotional & awareness raising events and press conferences and prepared press releases, briefs, interviews, social media posts etc.
• Developed, implemented, and monitored the technical and financial aspects of all media campaigns.
• Managed social media pages including Facebook, Twitter, and the official website.

Islamabad - Pakistan

• Supervised 3 credit hour courses of Photography, film-making and graphic designing to 3 undergraduate batches that included preparing and delivering lectures and demonstration of practical work.
• Conducted and evaluated monthly and term assessments including both practical i.e. films & photography and theoretical work i.e. reports, photo-story etc.
• Supervised term projects of photography, videos, and graphic designing.

Islāmābād, Pakistan

• Identified and conducted research for social issues discussed on the show and developed short video news reports packages.
• Coordinated with the guests for the program, arranged their meetings with the show host before the show went live, prepared scripts, interview questions and que-cards.

Islāmābād, Pakistan

• Conducted research, collected news stories, and reported everyday events in 9pm bulletin.
• Researched for current affairs program ‘Reporter’, prepared vox popx and interview-based news reports.

Certificate In Digital Marketing, Business, Management, Marketing, And Related Support Services, A+

Customers and Digital Content, Digital Channels, Digital Automation and Analytics

Master Of Arts - Ma, Multimedia Arts, A

Bachelor Of Science - Bs, Electronic Media And Documentary Film-Making, A