Afsana is a social entrepreneurship initiative aimed at bridging the gap between specially abled women and the market. Our mission is simple yet powerful; Empowerment, Awareness and Independence.We’ve started with customizable gift baskets featuring handcrafted items each telling a unique story of resilience and creativity.This project is not just about products; it’s about fostering an inclusive community where everyone’s potential is valued. I am handling the procurement side of the business, sourcing high-quality raw materials for the products and managing the social media and marketing of the business as well.

During my internship at BeechTree Retail Brand, I gained valuable experience across multiple departments: -Customer Services: Managed customer interactions across platforms (email, WhatsApp, Instagram) using tools like Gingko Retail, Intellicon, and Shopify. Resolved inquiries, tracked orders, and ensured a seamless customer experience. Marketing & Creative: Assisted in product photoshoots and contributed to brainstorming sessions for marketing campaigns, including the Independence Day campaign, to enhance brand visibility. Digital Department: Learned and applied SEO techniques to create optimized content, including blog posts and website materials, driving organic traffic and improving the company’s digital presence. Logistics & Fulfillment: Explored the end-to-end E-commerce operations, gaining insights into logistics and fulfillment processes to ensure timely and accurate order delivery. This internship provided me with practical knowledge of E-commerce operations, strengthened my problem-solving skills, and deepened my understanding of the retail industry.