Branding for launch of company.

A lifestyle magazine based in Singapore that targets the Desi woman.

Sadaf Malaterre Clothing is a progressive and edgy fashion brand based in Karachi, Pakistan

As part as the User Experience Team, I designed user interface assets for AutoCAD Desktop, AutoCAD 360 (Web), AutoCAD WS (Mobile) and related products. Created and updated thousands of icons for all products mentioned above.Responsible for print work, graphic design, mockups, prototyping, photography, web design, and internal presentations. Worked closely with UX Designers, User Researchers, and Product Managers to define requirements and iterate on design direction, taking work from conception to final execution.

Internal branding, web design, bio pages for team, logos, and buttons.Created presentations on a VP level that went out across the globe.

Wrote copy for all printed materials, came up with concepts for successful campaigns and worked with graphic designers to produce layouts for ads, stationary, and calendars. Notable clients: 3M, China Mobile, MCB, Levis and Dockers, Emirates Global Bank.

Helped plan and coordinate opening ceremony of the Blind World Cricket Cup 2006.Wrote opening speech for Prime Minister of Pakistan and content for website, ads and tickets.