Responsible for building comprehensive digital strategies for brands, and online campaign creation.

Developing the offline & online marketing & advertising strategies to create 360 campaigns across the region. Working alongside the tech team to enhance the usability of the site and developing the content.Responsible for generating “big ideas” and brand messages to educate, engage and inspire the end user usingabove the line, btl and online media and campaigns to solve specific market problems.Managing the social media accounts for dubizzle and generating ideas and executions to engage with the fans. Managing the social media listening tool, appbuilder tool as well as setting the new SM strategy for the MENA expansion.Working in collaboration with the online marketing team in analyzing online traffic using analytics software to measure theconsumer interest in the different aspects of the market, and to measure the effectiveness of offline marketing initiatives.Working alongside the online marketing team to optimize keywords for paid search traffic.

Responsible for the marketing of dubizzle in Qatar, Kuwait, Oman and Bahrain.Leading a team of freelancers in each country, training them and teaching them how to approach clients, create partnerships and managing events.Responsible for media planning, media buying, media executions and event management. Also responsible for creating partnerships with clients, barter deals as well as managing contact with key market players in each country. Collaborating with the PR agency to set a strategy to position dubizzle as a new portal that is free and easy to use.

Meeting with the client on a daily basis to propose concepts to be implemented on social media. Roaming around theGlobal Village site to find content that interests the target.Responsible for creating a social media campaign and building an online community for Global Village. Generating and implementing concepts to direct traffic to the Facebook and Twitter pages. Working in collaboration with the creative team, IT and the video/photography team to create high quality onlinedesigns, videos and photographs. Partial experience in capturing viral videos and editing.

Meeting with clients on a daily basis, creating situation-analysis reports, generating concepts for client and preparing press conferences.Helping a client new to the region adapt to the demands of Jordan by discussing current concerns and proposing ideas and pointing out threats to the campaign. Creating a series of events and press releases regarding those events. Finding locations for clients’ activities and press conference preparations.

Responsible for writing press releases, planning events for clients and coming up with ideas for the clients’ social awareness campaigns.Develop and implement campaign ideas for social awareness campaigns to enhance the clients’ relationship with both the public as well as other companies. Writing press releases on the spot to be published within 24 hours and translating others from Arabic to English and vice versa. Ensure that all materials produced meet the deadlines and satisfy the clients’ needs and meet their goals.