Rabie M. Rifai Email & Phone Number

Riyadh, Sa

• Strategic Direction & Business Development: Lead overall strategy for ICMA,propelling the company to a leading position in media, advertising, and influencermarketing across the Middle East.• Operations : Oversee daily operations to ensure the efficient delivery of multi-channel marketing solutions.• Commercial Management & Budget Control: Develop and implement commercial management processes, including budget control, revenue forecasting, and cost optimization, improving financial forecasting accuracy.• Sales Strategy & Revenue Growth: Develop and implement sales strategies, driving revenue growth, and optimizing campaign performance through data analytics, market insights, and innovative marketing strategies.• Client Relationship Management: Manage key client relationships, ensuring high-quality service delivery and exceeding KPIs for campaigns such as the Aster Pharmacy Grand Launch, MDL Beast Soundstorm, and PIF/Golf.• Strategic Partnerships & Negotiations: Successfully negotiated high-value strategic partnerships expanding the agency’s service offerings.• Team Leadership: Lead a team of 15+ professionals, boosting team productivity by 40% through mentorship, collaboration, and performance management.

Dubai, Ae

• Spearheaded the business launch and market expansion of ITP Live in Saudi Arabia,establishing the company as a market leader in influencer marketing and digital media solutions across the MENA region.• Directed the sales operations of a cross-functional team, driving strategic sales initiatives and client acquisitions in digital content, social media management, and advertising.• Managed client portfolios including key industry players in sectors such as luxury retail, automotive, and entertainment, ensuring high levels of customer satisfaction and campaign effectiveness.• Led high-value campaigns, such as Gamers Without Borders, managing a $7.5M account and delivering results that exceeded expectations.

Riyadh, Sa

Responsibility:• Lead the offline /digital agency to achieve 57 million Riyals (approximate 16 million $/year)• In-charge of all sales activities, departments and personnel involved in Sales and Marketing for the Company.• Reporting to the GM.• Provides leadership to the day-to-day operations of the sales department (2 senior sales managers &11 senior executives), while maintaining focus on the company’s strategic goals.• Analyze sales statistics to determine business growth potential.• Coordinates sales operations with all other departments/divisions of the Company• Develops and maintains and improves business relations with all the customers (Agencies, MBU s and direct clients).• In-charged for the digital sales activities and content.• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.• Leveraged direct marketing, industry partnerships and social media platforms to maximize marketing strategy success.• Helped sales and marketing team members continuously improve product knowledge, skill set and career-building potential by motivating strong revenue numbers and continued promotional success.• Senior sales manager in charge of all sales activities, departments and personnel involved in Sales and Marketing for the company.

With 10 years of experience in providing leading airlines in the region with superior in-flight entertainment (IFE) The only company in the Middle East offering a full-fledged service under one roof. Responsibility:•Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.•Formulated and presented innovative strategies to team members, executives and customers to build foundation for successful sales plans.•Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.•Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.•Attracted new clients and developed customer relationships by hosting product-focused events.•Increased revenue by implementing effective sales strategies in all aspects of sales cycle process from prospecting leads through close.•Provide leadership day to day operation of the sales department while maintaining focus on the company ‘strategic’ goals.•Reporting to the MD.•Involved in the marketing and advertising campaigns to draw awareness in the targeted audience’s minds.•Develops, maintains and improves business relations will all customers of the company (Agencies, MBUs and direct clients).•Achievement around 6 million US dollar /2 years.

New radio station lunched in the mid of 2010 with a frequency covering all KSA region and targeting the youth sport fansResponsibilities:•Senior sales manager in charge of all sales activities, departments and personnel involved in Sales and Marketing for the company.•Provides leadership to the day-to-day operations of the sales department (13 senior executives&2 sales managers )•Maintaining focus on the company’s strategic goals.•Analyze sales statistics to determine business growth potential.•Establishes performance goals for all sales department employees, and monitors performance on a continual basis. •Oversees all hiring, training and firing of personnel involved in Sales and Marketing.•Develops, or participates with the Senior Staff, in the development of the Strategic Marketing Plan for the Company. •Directs departments to achieve objectives established in the Company’s Strategic Plan.•Coordinates sales operations with all other departments/divisions of the Company.•Develops and maintains and improves business relations with all customers of the Company (Agencies, MBUs and Direct clients)•Seeks out and targets new customers and new sales opportunities, initiates action plan to approach and secure new business for the Company.•Involve with the marketing and advertising campaigns to draw awareness in the targeted audiences mind.

Dubai, Dubai, Ae

Dubai, Dubai, Ae