Sales Marketing Manager
Current•Provided direct reporting to headquarters, assuming additional responsibilities within the first year.•Led the recruitment and training of six team members, including four field forces with expertise in area mapping and product knowledge, one graphic designer ensuring adherence to brand guidelines while introducing innovative ideas, and one social media expert responsible for boosting online presence and scheduling posts.•Coordinated with digital marketing suppliers for successful execution of three billboard campaigns.•Developed and executed POSM creation in alignment with HQ guidelines•Orchestrated a highly successful new series launch event•Implemented sales strategies in collaboration with distributors to maintain market regulations, navigate price wars, and enforce penalties for non-compliance by significant wholesalers and retailers.•Achieved significant market share growth from 15% to 35% between 2022 and 2023, prompting competitors to make defensive moves to counter the brand's rising value.•Maintained direct communication with the service center to handle end-user issues promptly and professionally.•Managed the marketing budget, strategically allocating resources to maximize impact•Collaborated with bloggers for unboxing videos and engaged celebrities as brand ambassadors for specific devices.•Conducted monthly training sessions for distributor teams on sales strategies and product knowledge for new models.•Utilized on-the-spot reporting with images from the market and competitor activities to track and analyze sales information.•Provided PSI reports and distributor forecast reports to headquarters, ensuring timely and detailed communication to build trust and develop effective defense strategies against competitor attacks.•Established INFINIX as a well-known and respected brand in the local market, known for delivering high-quality products and exceptional service.
