• Best Practices -Improve processes and policies in support of organizational goals. Formulate and implement departmental and organizational policies and procedures to maximize output. Monitor adherence to rules, regulations and procedures. • Financial - Review financial statements and data. Prepare and control operational budgets, control inventory and recommend effective strategies for the financial well-being. • Set and review budget: long-term planning and managing cost.• Strategic Input - Liaison with Board and assist in the development of strategic plans for operational activity. Implement and manage operational plans • Work closely with Marketing and PR, on yearly marketing calendar that includes new launches, events and negotiate with vendors on all details: venues, catering, decorations...• Discuss contracts, budgets and revise commitments when needed. • Human Resources –Assist in recruitment and placement of required staff; establishment of organizational structure; delegation of tasks and accountabilities. Supervise staff, monitor and evaluate performance. • Payroll management, commission, KPI’s for incentives and other employee benefits.

• Plan and manage the wholesale sales critical path for previous seasons, and plan to introduce the new one.• Develop and implement seasonal sales strategies globally and by customer to ensure growth.• Work with the Directors on strategic planning and decision making processes: on new retail partners as well working on new categories ex developing accessories category in addition to watches.• Manage relations with new and existing retailers throughout the season (ask for feedback, sellthrough reports, offer assistance on current orders or re-orders...).• During each season to undertake sales analysis (sell-thru, best sellers,…) to inform ongoing development of the brand and product lines. Take action on slow movers: promotion, incentives, and to take quick action for possible place reorders on best-selling styles.• At the end of each season to prepare seasonal sales analysis and reports, to inform future sales targets.• Work closely with Brand Director in Innovating ways of building business through wholesale marketing and events. Ex: Christmas launching collection with Social Media bloggers.• Determine the right assortment of stock depending on the sizes and their sales volume.

Fascino is a retail store specialised in handbags and accesories predicated on fashion & value for international brands.

• Developing and implementing strategic sales plans to accommodate corporate goals.• Carrying out research in the company’s existing and potential markets to identify new opportunities in G.C.C and Middle East markets.• Handling more than 8 countries; 40 retailers and 200 POS.• Assisting in the development of sales and marketing literature and associated action plans to improve the company’s business approach and products.• Establishing sales forecast and revenue projections. Providing reports, sales/ purchases & analysis.• Managing gross profit margin for the portfolio; reducing expenses, increasing sales...• Monitoring and evaluating competitors’ activities and product strategies.• Maintaining consistent corporate image throughout product lines, promotional materials, and events.• Organizing promotional activities such as exhibitions, conferences and seminars; as well as training to the sales force. Regular visits to clients in the region

• Directing and overseeing marketing and brand strategy for the UAE market. • Searching for potential business opportunities, in addition to achieve synergy and organic growth.• Handling Purchases, managing product assortment and monitoring stock levels.• Establishing sales/ expenses budgets for the division and responsible for achieving it in line with group and brands policy.• Adopting brand’s fixtures concept in line with brands worldwide concept.• Monitoring business trends and adjusting business strategy accordingly.• Planning, organizing, and coordinating media and promotional activities.• Building and managing a high performing cross-functional team, capable of applying the brands Merchandising & Sales guidelines in the local market.• Controlling and coordinating brand performances in Point of Sales across the UAE

Ladies wear: Dior, YSL, Gucci, Armani, Burberry, Fendi …Watches, Sunglasses and Accesories: Gucci, YSL, Prada, Armani, Dior, FendiKids wear: Armani, Diesel, D&G, Burberry, Dior, Replay … • Setting and executing the regional retail strategy.• Reducing inventories and increasing sales for each Point of Sale; sales forecast.• Conducting the market, price, customer and competitive analysis.• Handling purchases and placing orders in the USA, France and Italy; after preparing purchase budget.• Attending fairs and looking for new brands; and discussing opportunities in the region• Training and developing the sales force, organizing trunk shows & product launchesFranchise Manager: Gucci & Celine• Manage and develop the global franchise operation channel ensuring efficiency is delivered.• Drive the franchise and business plan growth.• Set merchandising and pricing strategies in line with the local market place.• Maximize sales and expansion opportunities, and ensuring that standards are met as well delivering sales/profit target.• Training and developing the sales force, organizing trunk shows & product launche