Related is an award winning marketing technology agency specialized in Loyalty, rewards and incentive-based program. Related offers creative customer relationship programs for industries like Telecommunication, Banking, Retail, Utilities, Entertainment, Governments, etc.. across the Middle east and Africa region.My role today is to:•Grow our Business development portfolio cross markets and across verticals to meet yearly sales and business development targets. •Supervise our Loyalty and digital initiatives within our clients base and ensure client success objectives.•Advise our clients on overall program design, planning, performance and budgets.•Lead the regional and global partnership negotiations for the programs we currently manage.•Provide strategic and operational input to project directors in charge of current loyalty program projects regarding problem solving methodologies and approach.•Coach and lead a team of 30 subject matter experts, marketers, consultants and project managers

I was assigned by Peppers and Rogers group to handle the Loyalty and Digital practice within the MEA region•Grow Business development portfolio within the region to meet yearly sales and business development targets. •Steer my clients loyalty programs portfolios, Online/offline marketing strategy and ad-hoc initiatives to achieve defined strategic and business objectives.•Supervise Loyalty and digital initiatives within Peppers & Rogers clients base•Plan and help administrating the client’s overall loyalty programs planning, performance and yearly budget.•Lead on regional and global partnership negotiations for the loyalty program I currently manage.•Provid startegic and operational input to project managers in charge of current loyalty program projects regarding problem solving methodologies and approach.•Participate in the development of a number of Peppers and Roger Group practices in multiple sectors more specifically (Loyalty programs, Digital and online strategies, Mobile and Online advertising, Social networking and communities, etc…)

I had the most fruitful and passionate years of my career with RMG/JWT. I joined the group as a project manager and was part of the startup team who created the Marketing, CRM and online Consulting Unit within JWT group well-known as RMG connect. During my six years with RMG connect I handled many strategic account for the company mainly the CRM/loyalty business of Orascom Telecom and my main roles and responsibilities were to:•Develop effective working relationships with customers through regular meetings and identify and obtain further business development opportunities. Accounts: Orascom Telecom (Algeria and Tunisia) , STC ( Saudi and Kuwait), MEMEGA (online retail business in KSA)•Handle the client servicing function and help my clients in meeting their targets relating to revenue growth, activities, profit margin, mix of products and services sales, customer retention and customer acquisition.•Coaches and brings best practice to my team•Managing budget to reach company's profit and margin objectives •Budget/resource planning, allocations and management •Provide communications counsel and strategic advice to my clients•Write strategies and briefs (with strategic planner) to inspire great work•Apply companywide project management standards in preparing bids and contracts, responding to customer needs and managing the sales process from opportunity identification to customer sign off.•Provide regular feedback to senior management about marketplace and competitor activity

In August 2002, I was assigned by the company to be part of the Marketing/IT unit as a project Engineer. My responsibilities were:•Managing the Marketing intelligence activity in order to provide reports to different departments in the company: market segmentation for the marketing department, customer profiling, fraud detection and credit risk analysis for the Customer care department…•Ensuring the migration of Databases(Billing system, Fraud detection, Customer profiling) from a one-dimension environment to a dynamic CRM platform (Seibel, Oracle DB) In August 2000, I was part of the Night shift call centers team as an undergraduated Engineer. My main responsibilities were to Ensure Client quality assurance indicators are met and to lead the technical support team for technology focused services.