I am a humanistic brand & creative strategist and life coach who works with you to unlock your magic.I have spent my 13-year career in Marketing working on some of the biggest, and most recognised, brands both locally and globally. I have held positions at leading global companies in the creative industry, FMCG, and at a proudly African Video Entertainment company. In 2020 I was featured on the Loeries Official Rankings of Brand Representatives. I find immense joy and inspiration working with people from different worlds to mine, and have been fortunate to work with teams from South Africa to the United Kingdom, and from Argentina to the Philippines.I have always had a passion for understanding and connecting with people – their motivations, their fears, and the impacts of the systems that they exist within. It’s this passion that drove me to study and obtain a Business Science (Hons) degree in Organisational Psychology from the University of Cape Town. I have also completed the Coach Practitioner Programme from the South African College of Applied Psychology (SACAP) and am a UNISA student, obtaining a Bachelor of Arts in Psychology (currently on hold). In 2023 I was interviewed on CapeTalk answering the question "Do I need a Life Coach".I believe that magic exists everywhere, we just need to be brave enough to work together to discover and unlock it.