• Multiple Account management.• Making Media strategy and new Innovations.• Pan India OOH Media Planning and Buying.• Ideating, Conceptualizing planning & executing never before executed turnkey projects in Ooh space.• Analyzing the Market & Competition.• Formulating a comprehensive OOH engagement strategy.• Good Control on Media associates.• Co Creating new opportunities for brands to stand out and be recognized.

• Heading Nokia, Hyundai, and Liberty account.• Dedicated to Pan India Planning and Buying for Nokia and Hyundai.• Handled TTSL (Indicom) – Haryana, Punjab, and HP.• Launched TTSL J&K in Dec 2008• Daily review of job status with the Account Management Team, also briefing media, ensures monitoring of media plan. • Responsible for the accuracy of media display and ensuring that they are prepared and displayed on time. • Ensure that estimate approvals, billing and collection happen on time.

• Handling Idea - Haryana Account. • Designing and planning the campaign as per the budget. • Negotiating and finalizing all vendors, suppliers and outdoor advertisers in Haryana.• Daily review of job status with the Account Management Team, also briefing media, ensures monitoring of media plan. • Responsible for the accuracy of media display and ensuring that they are prepared and displayed on time. • Documentation and keeping adequate record at all stages -such as maintaining guard books • Budget tracking and reporting.

• Designing and planning the campaign as per the budget. • Managing various events, road shows and all types of BTL activities.• Co-coordinating with Nagar Nigam for hiring new media.• Responsible for getting one time cost media or FOC media i.e. Backlit/Front lit signage, Cantilevers, Branding in Mall etc.• Participating tenders, negotiating and finalizing with various Roadways Transport corporations to get sole right Bus panels and other outdoor property in North/East India.