Rabiya Syed Email & Phone Number

Lexington, Ky, Us

Drive and implement marketing strategies and initiatives to support business goals, revenue generation, improve retailer productivity and sales for Fayette Mall in Lexington, KY, Jefferson Mall in Louisville, KY. - Prioritize efforts which emphasize the overall guest experience as well as efforts resulting in income generation. - Execute all local and company-wide programs and initiatives for assigned centers. - Assist in meeting branding goals.- Develop short and long-term marketing and business development strategies in conjunction with mall management teams, leasing, corporate marketing and business development. - Cultivate and build relationships in local markets and surrounding communities to create community events, charitable events, activation opportunities, and other events to add value to the properties. - Maintain effective and productive local media relations, field media calls, prepare responses as directed by the company, and serve as a spokesperson. - Responsible for writing and distributing press releases. - Generate accurate, monthly PR reports. - Be the face and voice of assigned centers, and a shopping expert within the community. - Create and post local content on social media channels. - Identify and work with key retailers to identify unique marketing opportunities, drive awareness, increase sales, and promote meaningful retailer landlord relationships.2024 Member of CBL Community Committee

Lexington, Kentucky Area

- Oversee the day-to-day implementation of UK HealthCare’s special event and community engagement strategies and tactics to reinforce the strategic marketing needs of UK HealthCare.- Manage all sponsorship requests, contracts and activation. - Plan and manage event details; work with key partners to ensure messaging is on target; manage all aspects of the event planning process; attend networking functions in the community.- Manage the UK HealthCare Cooperative Extension Service; organize and manage distribution of health information and items to all 120 counties in Kentucky.

Lexington, Kentucky

-Assisted with developing and executing marketing plans-Coordinated the development of and create original marketing concepts or content-Assisted with the production, or updating of, marketing collateral-Managed service line specific web pages and social media-Organized and staffed events

Assisted full time staff with all aspects of the day-to-day operation of the department, oversaw press conferences, wrote press conference quote transcriptions, coordinated game day activities for UK Football and Men’s Basketball, distributed game statistics to media outlets and coaches, proofread documents, general office duties.

Instructed an orientation class for freshmen at the University of Kentucky in order to help students adjust to University life.

Lexington, Kentucky

Worked directly with Senior Marketing Consultants to create sales proposals for digital marketing and television advertising initiatives, attended business meetings with clients

Cary, Nc

Assisted in all aspects of entertainment and sports marketing campaigns from development of strategic plans to program execution and hosting, worked directly with CEO to develop naming rights valuations for stadiums and arenas across the nation, traveled to Minneapolis, MN with the company in order to promote future events

Worked as event operations and planning staff of the ACC Baseball Championship in Durham, NC, Regional Olympic Rugby Sevens Qualifiers in Cary, NC, Olympic Gymnastics in Greensboro, NC, as well as other collegiate and Olympic related sporting events in the area, experience with VIP hospitality, media relations, and ticket sales

Promoted Fancred (top ranked sports media application named "go to social media platform for sports enthusiasts" by Forbes Magazine) on social media, distributed Fancred merchandise on campus, reported on University of Kentucky athletics, related to diverse sports fans from across the nation, worked closely with Fancred staff, and attended weekly staff meetings online to report progress. http://www.forbes.com/sites/jasonbelzer/2015/04/08/with-nfl-partnership-fancred-becoming-go-to-social-media-platform-for-sports-enthusiasts/

Lexington, Kentucky Area

Assembled packages to be mailed to KET members, maintained public relations with viewers and local businesses through phone calls, assisted with any necessary studio/film work, entered member information into database, set up for board meetings, and assisted with event operations and planning of annual KET Ball.

Wilmington, North Carolina Area

Worked full time in a boutique hotel located in a busy downtown environment on the coast of North Carolina, performed administrative tasks, independently operated front desk, and assisted with planning and coordinating special events.

Wilmington, North Carolina Area

Master Of Business Administration - Mba

Activities and Societies: Graduate Women of Gatton Board Member

Mba Course Credit

Design Thinking & Open Innovation courses in Grenoble, France

Bachelor Of Science - Bs, Integrated Strategic Communication - Public Relations And Minor In Business

Activities and Societies: Kappa Alpha Theta Sorority, College Mentors for Kids at the University of Kentucky, Team Wildcat

High School

Activities and Societies: Varsity Cheerleading, Varsity Golf, Volleyball, Vice President of Indian Affinity Club, Key Club member, Chinese.