Robert Blume Email & Phone Number

Munich, By, De

Munich, Bavaria, Germany

A tertiary qualified marketing manager with over 10 years experience across multiple industries including Account Director roles at a major advertising agency with a focus on developing digital marketing strategies across all channels, with an all round integrated and channel neutral marketing approach. Technical experience includes implementing inbound marketing strategies with marketing automation and outbound marketing strategies with tactical acquisition and retention activities across ATL, BTL including POS, digital and direct marketing campaign execution.My assets are, my vast experience working within agency and media Networks, as well as having worked for industry blue chips in Germany and overseas. I am a native speaker of the English and German language, enabling me to move fluently between both worlds.Please do not add me as a contact to immediately send me Business Proposals - I will promptly remove you from my contact list.

München, Bayern, Deutschland

Vice President Marketing bei ALLPLAN

Munich Area, Germany

Development of Print- & Online Marketing-StrategiesManaging and motivating a Marketing-Team for corporate, international and national marketing campaigns and activitiesDeployment of CRM in Salesforce for tracking and quantitative accountability purposes Competitive ReviewsDevelopment of CI-ConceptsConcept Kreation, Planning und Definition of Sales-Supported Marketing MeasuresFull Budget and Cost-center control and responsibilityCosting and Planing all Marketing-activities within Budget Daily objective driven co-ordination tasks across fellow departments i.e. Product Management and SalesDeployment of executive strategiesDecision making on selection, briefing and managing external agencies and general suppliersManaging and optimising all Marketing-expenditure

Sydney, Australia

Implementing and managing strategies that develop relationships with existing and new industry clients to translate client’s product briefs into editorial content across TV, Radio and Print to increase sponsorship and advertising revenue for GRHC Pty Ltd (sub-division of Channel 7).Strategies include managing lifestyle public opinion and generated enquiries through customer care and recognition programs, managing the effectiveness of marketing campaigns and intervene as required to ensure optimum campaign results can be reported back to management (internal campaign reports) and client (third party campaign reports).I manage a small team engaged in delivering subscription and retention activities for the lifestyle public and club members.

Deployment in capacity of international campaign manager as a link between client T-Mobile and Saatchi & Saatchi with the goal of cross-media launch of 3G-technology in Germany, Austria, Britain, the Netherlands and the Czech Republic.

Adaptation of international campaigns for the German market. Development of after-sales orientated TV spots for mobile devices. Development of universal TV- Print, DM/eDM formats for mobile phone ring tones.Internal co-ordination of campaign objectives and quality control of creative material implementation for TV, Print, DM/eDM, POS, PR and Online/digital communication strategies.

Dipl. Kfm. (Fh), Bachelor Of Business Administration (Bba)

A-Levels

Education record

Activities and Societies: Head boy 1991-1993

Education record