PR: World (Europe, Asia, Middle East)• Responsible for all press requests • Identified and selected key models per season, collaborating with the studio and sales• Planned and organised events• Delivered presentations on new collections• Supervised external press offices (USA, Japan, South Korea)• Created communication tools (lookbooks, press releases)Image and Communications• Created communications strategies• Developed an image database: talent search and management for creating visual content• Input and analysis towards the brand’s visual identity• Proactively proposed and organised special projects and collaborations: Apartamento Magazine, ECAL school, colette's collaborations

o Development of brand messageo Talent scouting: writers, stylists, photographers for campaign shoots, look-books,still-life, etc.o Events planning (concept, invitations, guest-listings, scout location)o Development of communication strategies (research of appropriate press supports and possible product placement, search for brand icons, suggestion of articles to the press, etc.)o Press meetingso Presentation of collections

o Creation and distribution of all communication materials o Media planningo Follow-up of press interviewso Organisation of press presentations and event planningo Product placement o Organisation of pack shot shootings, creation of an image database o Monitoring of the web site creation project

o France-wide visits of multi-brand stores holding Acne productso Evaluation and brand promotion to buyers, sellers and clientso Showroom sales for the international client base (Greece, Spain, Japan) o Customer service : monitoring of the clients’ order portfolio; exchanges;re-stocking

o Press coordinationo Planning of fashion show eventso Assistance in the drafting of communication materials