● Developed and executed organic social media strategy to support business objectives, brand promise and go-to-market strategy● Created custom content for blog posts and social media while maintaining effective, cohesive, and engaging brand messaging across channels● Assisted in paid social media initiatives● Built and maintained the blog and social media calendar by working closely among cross-functional teams and external partners● Assisted with development and execution of virtual and in-person events● Collaborated with external partners (Microsoft) to develop a virtual campaign and live broadcast event to reach the target audience● Leveraged key influencers to reach stakeholders and establish RapidDeploy as a thought leader in the industry● Set-up social media platform (Instagram) to attract prospective team members and enhance internal culture

● Conducted an SEO audit● Volunteered for a nonprofit organization to increase virtual event attendanceo Created high-impact social media content to drive conference registrationso Assisted in the creation of an email drip campaign and email copyo Built emails in HubSpot and reviewed open rate and click-through-rate for optimization

● Created social media campaigns to build artist brand awareness and engagement● Used video/audio editing software (iMovie, After Effects) to create engaging content● Identified appropriate social media platforms for corresponding campaign content