Rachel Travis Email & Phone Number

Remote

At Crossover, we are on a mission to design a better way to deliver and pay for health while engaging and guiding a community of members. We’re building an entirely new category of providing one simple place to go for trusted care — in person and online, anytime. - Craft and implement innovative, data driven member engagement strategies and programs designed to support our members while simultaneously supporting internal and client strategies and goals.- Develop, execute, measure, and optimize cross functional member engagement campaigns. - Collaborate across business areas to align on engagement strategies, member journeys, key measures of success and drive continuous improvement and optimization as a member advocate. - Own and execute cross-functional member engagement journeys, prioritizing, and KPIs - Drive key client and broader platform-wide campaigns focused on member acquisition, utilization, re-engagement and retention — targeting, segmentation, and channel strategies, to operationalize, and drive execution and ongoing testing and measurement. - Leverage data to inform, measure and optimize campaigns. - Identify research, insights, and analyses requirements to enhance understanding of segmentation of members, behaviors and interactions to inform strategies and priorities.

Lead annual marketing campaign across multimedia platforms, drove 74% membership increase in my tenure. Oversee design, implementation and optimization of new member on-boarding and renewal strategies; leveraged dynamic content, multi-channel content and automation to improve member engagement, driving up retention rates by 3%.Implement annual membership strategic growth initiatives to support the organization’s overall mission resulting in a 58% increase in brand new members in my tenure. Participate in the annual strategic planning and budget setting process to oversee a $10 million revenue budget. Lead a complete overhaul of career prep benefits including mentor program, online job center, and virtual career fair, resulting in $125,000 in new revenue. Provide analysis of strategic membership growth initiatives through development of key research metrics and market segmentation and present annual membership updates to the Board of Directors and State Leaders. Responsible for design, content creation, delivery, and optimization membership e-mail marketing to deliver compelling member emails resulting in a 90% open increase rate in the “member benefits” category.

Create quarterly consumer direct mail campaigns that have achieved as much as 10% response rate.Lead a team a cross functional team through a complete membership model restructure, resulting in a 10% year-over-year growth in the initial year.Managed 2016 KPI for online advertising (redirect and pay-per-click) resulting in 5,527 conversions/$37.39 cost per conversion/+ 30% YOY. Created and implemented a social media strategic plan to engage members and recruit new members resulting in over 5,000 followers in the first year.

Oversaw $400,000 expense budget and meet or exceed $7.2 million in dues revenue budget.Designed an online member referral campaign that increased new member joins by 25%.Lead a three-year company wide initiative to grow membership by 15% and achieved 21% growth. Partnered in several cross-functional teams resulting in two new websites, a members-only social media site, and multiple enterprise software implementations. Lead membership by-law change to remove student member growth barriers resulted in a 26% three-year increase. Collaborated with the creative team to develop a new member acquisition multi-channel marketing campaign that resulted in 30% increase over three years.

Designed and implemented a new sponsorship and advertising package driving sales by 50% in tenure. Managed + $3M exhibit sales, registrations and operations for annual trade show and smaller conferences. Developed new member benefits, non-dues generating revenue projects and marketing campaigns to attract and retain members.

Executed sales of Association Management Software, which included, lead generation, demonstrations, proposals and contracts.Completed the first two quarters of 2007 13% ahead of quota. Created and implemented national lead generating marketing campaigns through event planning and conducting software demonstrations.

Exceeded the sponsorship and advertising sales by more than 20% on an annual basis through development of creative sales strategies and delivery of informative sales presentations.Managed fundraising committee resulting in increase of donations year over year by more than 300%.

Master Of Science (M.S.), Integrated Marketing Communications, 4.0

Activities and Societies: Member of The Honor Society of Phi Kappa Phi

Bachelor Of Arts, Communication, Public Relations

Activities and Societies: • Past member of the National Forensics League • Campaign Volunteer for U.S. Senator Harry Reid • Volunteer.