Racha Jaafar Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Master Microsoft Azure cloud products and communicate their value to channel partners as well as coach the sales team on how to succeed with these products.
• Build an Azure sales strategy with the collaboration of the Sales, Product and Marketing teams
• Enable partners on Microsoft Azure cloud solutions and help them create and uncover potential opportunities
• Create and build sales and marketing activities around Azure, including hosting webinars, writing blogs and preparing training sessions for both internal and external audience
• Work with the business development team to position and close deals related to Sherweb’s IaaS offering by leveraging financial benefits and incentives available to partners and customers
• Work with the Product team to optimize sales and billing processes for better customer retention

Toronto, Ontario, Canada

• Within this role, I was responsible of identifying, qualifying and handling potential customers for cloud solutions, with a focus on Microsoft Azure. The main responsibilities included:
• Managing and maintaining a robust pipeline of qualified opportunities with estimated revenues and timelines while using CRM systems to track activities and customer information
• Building and nurturing strong customer relationships with cadence calls and regular follow ups to close deals
• Identifying potential customers and qualifying leads based on targeted sales strategies in Canada
• Understanding and communicating the core concepts of cloud computing, particularly Microsoft Azure in both English and French
• Enabling customers with technical and financial guidance around Microsoft cloud solutions, and addressing technical questions and objections

Beirut, Lebanon

• Managed projects’ team and coordinated with other departments during the design phase using leadership and communication skills, limiting conflicts to less than 10%
• Handled up to 10 projects per week, with 90% yearly on-time delivery without rescheduling
• Prepared optimized and cost-effective compliant solutions to meet customers’ needs and objectives and achieve customer satisfaction in every successful deal
• Explored new products and achieved skills development and training objectives to enhance fundamental knowledge and stay current with technologies
• Provided product design configuration and pricing support with no errors at all times for Avaya, Fortinet, Juniper, Microsoft, Aruba HPE, CommScope, Legrand, Ruckus, Axis, Hikvision as well as other vendors’ solutions
• Explored new products from different vendors and achieved skills development and training objectives to widen the company’s portfolio, adding at least one product per month

Beirut, Lebanon

• Provided optimal product configuration and design with zero errors for over 20 projects a month using products from Fortinet, Juniper, Cisco, Symantec, Microsoft, Citrix as well as other vendors’ solutions
• Developed and maintained strategic partnerships with Network & Security Product Vendors and Distributors, introducing the company to over 5 new vendors a year
• Researched and evaluated new products in IP Telephony, Network Infrastructure and Network and data Security, besides evaluating vendors based on quality and cost for effective positioning
• Interfaced with customers to support the Sales team in conducting weekly customer calls, visits and workshops for up to 10 attendees, including executives
• Participated in yearly Business reviews to set business plans for assigned products/solutions in assigned territories (including Lebanon, Algeria, Sudan and Iraq)
• Fulfilled sales duties as deemed necessary, expanding client database by 2 new customers/month and solely handling over 30 Corporate Accounts in the MENA region

Master In Business Administration - Mba, Business Administration And Management, General

Assessed And Evaluated By Wes To Be The Equivalent Of A Bachelor And Master’S Degree, Telecommunications Engineering