Using AI-powered disease models to forecast clinical trial outcomes, we are predicting future blockbuster drugs today.

Marketing consultancy focused on healthcare and biotech startups and growth-stage ventures.• Fractional Chief Marketing Officer• Marketing & PR consultation for healthcare and biotech startups• Venture mentoring and strategic planning• Marketing research translated to new-to-market product strategies• Website design and construction• CRM & Automated marketing programming and execution• Attribution framework architecture and implementations• Pricing and ROI analysis and restructures• Data analysis and visualizations

Advising on clinical evidence research, KOL development, and clinical strategy for market development.

Enterprise marketing responsibility for a game-changing new infection prevention product, Kinnos's innovative disinfectant colorant. Highlight lets you see your disinfectant, improve your cleaning, and then fades in minutes to clear. Learn more about Highlight® for Wipes at kinnos.com.Market research, strategy, and tactical execution, including demand gen, events, ABM, digital marketing tools, and sales enablement to drive new brand awareness and early adoption. Product launches including product design input, website, advertising, social, marketing automation (Marketo & Pardot) and PR strategy and execution. All content development: writing, graphic design, web design, video scripting and VO.

• Enterprise marketing for dialysis infection prevention portfolio• Implemented Marketo automated marketing, integrated to Salesforce flows• Created research strategy to expand current products into new markets• Developed Italian legacy product into new American brand• Designed go-to-market strategy, business plan, and led team with Deloitte,international biz dev to strategize its American expansion

Guidepoint connects clients with vetted subject matter experts—Advisors—from our global professional network. Our clients leverage the insights and perspectives shared by our Advisors to stay informed and make better business decisions.

Rachael joined Xenex in its early days, managing customer implementations of new Xenex pulsed xenon devices, support and consultation of customers regarding infection control and hospital environmental contamination, Xenex device deployment, and measuring impact through HAI rates, HAC penalty reduction, value-based purchasing and HCAHPS metrics. Rachael helped develop Xenex's industry-leading cloud portal and LightStrike Robot UX.As Xenex expands to over 400 customers nationally and internationally, Rachael has fulfilled public speaking needs and media spokesperson engagements to help spread awareness of the HAI problem and the best solution for it: pulsed xenon UV-C. Marketing strategy and execution, especially the clinical voice, is her top responsibility, and with it sales training, international distributor training, KOL development, and content generation.As a generalist with experience in every department at Xenex, Rachael enjoys applying her science and data-driven mindset, marketing inspiration, and hospital expertise to problem solve. She thrives off of learning daily from internal and external customers at Xenex and leveraging that knowledge to support sales, customer satisfaction, and the mission of eliminating HAIs.

Rachael Sparks joined Xenex as employee #4 and has served as the initial Manager of Accounts, grew our initial team of account specialists, and implemented our first 100 hospitals. Current responsibilities include oversight and development of clinical marketing content and marketing strategies. Corporate spokesperson. Collaboration with operations, sales, distribution, and client service management to support Xenex's mission of greater patient safety and reduced environmental contamination throughout healthcare facilities. Work with Xenex teams to serve the broader goal of satisfied customers achieving improved patient outcomes through process and design improvement.Oversight of studies or evaluations of the Xenex technology, science assistance to hospitals exploring the decision to lead in their communities and industry by adopting the fastest, most effective, non-toxic, full spectrum UV disinfection solution available.

Tissue grafts are transplanted several million times each year into patients with injuries, degenerative diseases, and life-threatening illnesses. Availability of these grafts relies upon donors and their families giving these gifts, but also upon specialists in tissue banking who screen potential donors for safety and suitability, coordinators who work with families, recovery specialists to surgically recover tissue, and processing centers to test and prepare the tissues for transplant.At the BTC, I maintained oversight of medical screening of all potential donors for transplant of allograft tissue. Managed team of 8, then reduced to 4, to accomplish the same work with increased accuracy and efficiency. Designed and managed several Access & Sharepoint databases tracking referrals, donors and tissues, improving our statistical analysis of work performed and vastly increasing efficient communication and traceability between departments. Responsible for procedural changes and development, quality improvement, internal and external audits. Liaison to medical examiners, law enforcement, partner agencies, eyebanks, organ banks. Maintained continuing education in emerging diseases for staff mentoring and developmentSubject matter expert for internal and external audits, audit reports and audit responses.