Rachael Anthony

Rachael Anthony Email and Phone Number

Marketing, Brand and Engagement Specialist @ AusNet Services
australia
Rachael Anthony's Location
Frankston South, Victoria, Australia, Australia
Rachael Anthony's Contact Details

Rachael Anthony work email

Rachael Anthony personal email

n/a

Rachael Anthony phone numbers

About Rachael Anthony

I am a marketing and communications professional with 25 years’ experience in brand strategy, campaign design/deployment, customer insights and measurement, stakeholder engagement and digital marketing. I am an experienced manager and have worked for a wide range of sectors including government, NFPs and commercial.I bring an energy and dynamism to my marketing endeavours, designing strategies and campaigns where my team is inspired and together we ensure the end-user is actively enrolled and engaged.

Rachael Anthony's Current Company Details
AusNet Services

Ausnet Services

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Marketing, Brand and Engagement Specialist
australia
Website:
ausnetservices.com.au
Employees:
1423
Rachael Anthony Work Experience Details
  • Ausnet Services
    Community Engagement & Customer Experience Manager
    Ausnet Services Aug 2022 - Present
    Melbourne, Victoria, Australia
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  • Ausnet Services
    Customer Communications And Engagement Specialist
    Ausnet Services Jun 2021 - Aug 2022
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  • City West Water
    Brand & Website Integration Lead
    City West Water Oct 2020 - Jun 2021
    Footscray, Victoria, Australia
    I am responsible for the development, implementation and application of the new Greater Western Water brand strategy and brand creative across channels and with audiences both internal and external. Partnering with teams across City West Water and Western Water I provide project leadership, management and guidance to ensure our new brand strategy, creative and assets position Greater Western Water strongly with our stakeholders, customers and people.
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  • City West Water
    Marketing Team Leader
    City West Water Jan 2019 - Oct 2020
    Footscray, Victoria, Australia
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  • City West Water
    Senior Community Engagement Advisor
    City West Water May 2018 - Jan 2019
    Footscray, Victoria, Australia
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  • Care Connect Group
    Communications And Special Projects
    Care Connect Group Apr 2015 - Jan 2018
    Abbotsford, Melbourne
    I was responsible for leading the strategic brand function across Care Connect to ensure it informed our marketing campaigns and digital strategy. This included developing and managing brand, digital and public relations strategies.KEY ACHIEVEMENTS:- Developed Care Connect’s Brand Strategy. - Repositioned Care Connect's publications/collateral in alignment with the Brand Strategy.- Managed the redevelopment of Care Connect Digital Strategy aligning it with the Brand Strategy and SEO and SEM strategies. - Doubled digital traffic to Care Connect's website through the development of SEM strategies.
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  • Care Connect Group
    General Manager, Marketing
    Care Connect Group Jan 2011 - Jul 2014
    Abbotsford, Melbourne
    I worked with the Executive Management Group to develop and implement strategies to build organisational revenue, geographic reach and internal talent. I analysed markets to identify opportunities and aligned them with right-fit service solutions. KEY ACHIEVEMENTS:- Engaged with the Executive Management Group (and Board) to successfully prepare the organisation for the transition from block funding to Consumer Directed Care.- Reinvented the marketing function by introducing strategic planning, research, digital, PR (including awards and events) and senior stakeholder engagement.
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  • Monument Marketing
    Director
    Monument Marketing Nov 2009 - Dec 2010
    Collingwood, Melbourne
    I developed business and marketing strategies for a wide range of service-related companies with activities across market research, brand, PR, direct mail and digital.KEY ACHIEVEMENTS:- Supported organisations make strategic decisions based on market intelligence- Developed strong business and marketing plans to support clients implement operational marketing activities
  • Sustainability Victoria
    Campaigns And Marketing Manager
    Sustainability Victoria Nov 2007 - Oct 2009
    Melbourne, Victoria
    RESPONSIBILITIES:I was responsible for the design and implementation of mass scale social marketing campaigns to engage Victoria households in environmental activities to reduce carbon emissions. My role also incorporated strong stakeholder management with senior stakeholders within government departments, agencies and wider stakeholder groups to achieve marketing and communication objectives.KEY ACHIEVEMENTS:- Managed Change the Globe – a $2million mass market behaviour change program that distributed 500,000 compact fluorescent lamps through the Herald Sun and Bunnings Warehouses in a one-day event launched by the Premier of Victoria.- Designed and implemented the Victorian Government Appliance Incentive – a $1million environmental campaign that doubled its uptake predictions. - Designed the GreenHouse Games, an online environmental behaviour change program that reached 4,000+ Victorian households, corporates and schools.
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Rachael Anthony Skills

Marketing Communications Stakeholder Engagement Strategic Planning Project Management Public Relations Management Social Media Change Management Coaching Marketing Strategy Marketing Public Speaking Event Management Leadership Business Strategy Corporate Communications Copywriting Government Strategy Strategic Communications Nonprofits Business Planning Marketing Management Sales Program Management Business Development Community Development Advertising Stakeholder Management Social Media Marketing Media Relations Email Marketing Leadership Development Organizational Development Budgets Analysis Account Management Digital Marketing Contract Negotiation New Business Development Team Management Management Consulting Recruiting Project Planning Start Ups Market Research Online Advertising Training Policy

Rachael Anthony Education Details

Frequently Asked Questions about Rachael Anthony

What company does Rachael Anthony work for?

Rachael Anthony works for Ausnet Services

What is Rachael Anthony's role at the current company?

Rachael Anthony's current role is Marketing, Brand and Engagement Specialist.

What is Rachael Anthony's email address?

Rachael Anthony's email address is ra****@****.com.au

What is Rachael Anthony's direct phone number?

Rachael Anthony's direct phone number is +614136*****

What schools did Rachael Anthony attend?

Rachael Anthony attended Royal Melbourne Institute Of Technology, Royal Melbourne Institute Of Technology, Methodist Ladies' College, Macrobertson Girls' High School.

What skills is Rachael Anthony known for?

Rachael Anthony has skills like Marketing Communications, Stakeholder Engagement, Strategic Planning, Project Management, Public Relations, Management, Social Media, Change Management, Coaching, Marketing Strategy, Marketing, Public Speaking.

Who are Rachael Anthony's colleagues?

Rachael Anthony's colleagues are Shannon Lyons, David Crook, Klara Morey, Enock Ndlovu, George Covino, Rodney Kerr, Diane Helms.

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