Strategic Marketing Management: Develop and sustain comprehensive marketing strategies aimed at building brand awareness and maintaining a strong brand presence in the market.Brand Refresh and Integrity: Oversee the maintenance of brand integrity by implementing a refreshed brand with updated colors, styles, and fonts, ensuring a consistent and bold brand image.Vendor Coordination and Resource Management: Ensure seamless collaboration with vendors and allocate resources efficiently to ensure the timely delivery of brand assets, supporting the overall marketing objectives.Collaboration with Sales and Enablement Teams: Work closely with sales and enablement teams to create and manage a variety of promotional materials, including editorial collateral, sales pieces, and digital/print ads. Additionally, develop Google Slide decks for presentations and webinars.Multichannel Content Creation: Engage in the creation and management of diverse marketing content, spanning editorial collateral, sales materials, digital and printed ads, as well as specialized materials for presentations and webinars.Website Creation and Management: With a third-party vendor, address and adapt to the evolving needs of two Webflow websites.

Freelance graphic designer that specializes in branding & visual identity with cohesive themes.

Team Management and Leadership: Successfully managed a team of 8-10 in the USTS Collateral & Marketing Department, overseeing the output of adidas TEAM, Licensed, and NCAA Direct branches. Coordinated studio and on-field photoshoots with models & sample gear.Operational Efficiency and Cost Savings: Implemented improvements in mannequin and model photo studio standards, anticipating a substantial annual cost savings of $1 million for the company.Strategic Collaboration and Industry Leadership: Guided the team in the creation of over 100,000 images annually, positioning the company as an industry leader in both B2B and B2C deliverables. Additionally, collaborated with cross-functional partners locally and nationally to align calendars and processes for image and project generation.

Team Supervision and Communication: Successfully supervised a local team of 3-4 and maintained communication with an additional team of eight in Portland, overseeing operations for the demanding adidas TEAM branch of the USTS Collateral & Marketing Department.Design Leadership and Catalog Production: Led the development of design themes for seasonal collateral, taking responsibility for approving over $75,000 in printed catalog production per quarterly season.Guidance and Best Practices: Provided guidance to the department and sales representatives to establish and adhere to best practices in line with global Brand guidelines.Photography Standards and Sales Tools Development: Developed photography standards and created national sales and marketing tools, including digital imagery, specifically tailored for the adidas TEAM channel.Photoshoot Coordination and Timely Execution: Assisted in the preparation for and day-of execution of studio model and on-location adidas TEAM-focused photoshoots. Worked on national and global timelines to meet printed and digital sales initiatives.

Digital Imagery Department Leadership: Supervised an eight-member Digital Imagery Department, ensuring the production and delivery of digital art for both internal and external business-to-business vendors.Color Direction and Standardization: Provided color direction and standardization, ensuring consistency in the transition from physical products to digital recreations.Digital Asset Management: Oversaw the transition of Digital Asset Management from Widen Co. to AEM, including the development of operating procedures, onboarding protocols, and artist progression development.

Digital Imagery Department Design: Produced thousands of images for internal and external account order fulfillment, while also establishing operating procedures, best practices, and maintaining the post-production image library.

Artwork Coordination: Managed the reception, organization, and delegation of hundreds of graphics to a team of designers, ensuring timely production to meet the fast-paced workload demands of the professional sports world in the adidas and Reebok markets.

INSTRUCTOR : Teaching a variety of age ranges and skills sets, I instructed a college level 101 course on Adobe Photoshop; From basic tools and functionality, to project creation and compositing techniques for five semesters. https://www.artinstitutes.edu/indianapolis/academics/visual-design/graphic-web-design-degree-programs

Continued to do work for the Athletic Departments Marketing & Promotions division where I designed Media Guides, Billboards, T-shirts, Web & Print Ads as well as helping with game-day operations.

Worked for the Athletic Departments Communications division until 2008 then moved to the Marketing & Promotions division where I continued designing Media Guides, Billboards, T-shirts, Web & Print Ads as well as helping with game-day operations.

Cardinal Communications is a PR and Ad agency; one of the first of it's kind to charge for it's professional services.Having several PR teams 'CC' housed one team of designers to accommodate to the needs of each PR client. As the Senior Account Manager of that design team I received the needs of each PR team and delegated out the workload to my design team while offering senior guidance and support to developing designers.

Designer and Assistant to the Senior Account Manager with executive duties.

Received projects from the PR teams of Cardinal Communications as well as Ball State University. I designed a variety of graphic projects varying from web, advertisement, mailers and media guides.A proficient user of the Adobe Suite products, I work in Illustrator, Photoshop and InDesign while also utilizing the hand-drawn skills developed in my Fine Arts major.