I work with Wake Electric to develop their monthly member newsletter in Carolina Country magazine and assist with other large communications projects, including the annual report and their newspaper and billboard ads. I also help manage the website and social media, ensuring the website is up-to-date and that social media channels are active and engaging. My work with Wake Electric underscores an important cooperative principle of cooperation among cooperatives.

As an electric cooperative communicator, I help manage the flow of information between the cooperative and its stakeholders, including member-owners, employees, the community and the media. I aim to strategically utilize various communication channels to drive member and community engagement. Here are some of the ways I accomplish that:•Member Communications: Produce and distribute materials informing cooperative members about news, events, and co-op programs. This can include newsletters, bill inserts, member e-mails, brochures and special publications.•Marketing and Digital Campaigns: Create and manage marketing campaigns across various platforms, including social media, Google ads, email newsletters and the cooperative's website. This involves designing graphics, writing content, and analyzing the effectiveness of these campaigns.•Website and Social Media Management: Develop content and oversee the co-op's online presence, ensuring that the website is up-to-date and that social media channels are active and engaging.•Event Planning: Organize and promote events like the cooperative’s annual meeting, educational workshops, and community outreach programs to foster engagement and support.•Internal Communications: Foster a sense of community and engagement among employees through internal newsletters, updates, events, and team-building activities.•Brand Awareness and Management: Ensure that all communications reflect the cooperative's brand values and mission, maintaining a consistent and positive brand image across all platforms.•Public Relations and Community Engagement: Build and maintain relationships with key stakeholders, including local businesses and non-profits, government agencies, schools and other cooperatives, to promote collaboration and mutual support.

Tasked to organize social media sites such as Facebook & Twitter in addition to set up picture hosting and sharing sites such as Flickr and Pinterest. I also helped to write copy for new CHOCVB website, and update and manage site content.

Assisted with the organization and planning of local Chamber of Commerce events—the Annual Meeting, Monthly Luncheons, Candlelight Tour of Historic Hillsborough, Holiday Parade, etc.

Work with a team of students to create a skills assessment for DHA (Durham Housing Community) to promote small-business and entrepreneurship.

Communicated effectively as a student telefunder with UNCG Alumni and parents of students to raise money for university scholarships, athletic programs, colleges and alumni events. I also supervised a team of 12 student fundraisers to achieve weekly fund-raising goals for the Annual Giving Office.