Over 20 years of B2B marketing experience, delivering profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand and digital strategy. Special talent for enhancing global corporate marketability through digital and print marketing tools as well as clear, effective corporate messaging. Skilled in acquisition integration, not only with marketing assets and personnel, but with operational efficiencies, and product rationalization. Stellar leadership and project management skills, as demonstrated by leading multi-departmental, strategic Customer Experience (CX) program and successful executing projects, which directly, improved company Net Promoter Score (NPS) by over 30 points in three years. Drives return-on-investment (ROI) for about 90% of the divisional product marketing budgets by leveraging experiential marketing tactics into franchise strategies. Possess extensive experience communicating with vendors, internal and external customers, key opinion leaders (KOLs), and media. Effectively collaborates and incorporates international teams to exceed strategic growth objectives through expanded footprint. Earned solid reputation for being enthusiastic, efficient, and hands-on.

Responsible for Integra Spine’s marketing communications department, which includes a staff of three. In addition to the duties for Theken Spine, worked with corporate and global Integra marketing/sales teams to support and promote the Spine business.

Private U.S. medical device company specializing in spinal implants and instrumentation (acquired by Integra)Responsible for Theken Spine’s marketing communications department. This included directing website production/strategy, external/internal company communications, events/tradeshows, collateral, sales training, multimedia, and public/media relations.

Won the project to create and present the Windows Mobile Operating System technical training material for the launch.

-Managed marketing for US distribution channel with two direct reports.-Implemented successful annual and monthly marketing plans for distributors such as CDW, CompUSA, TechData, Tiger Direct and etc. -Established relationships with accessory companies such as iGO and Iomega enabling NEC to offer bundles. -Instrumental in developing and launching relationship with Ingram Micro. Grew Ingram Micro revenues to #1 distributor in less than 1 year.