Rachael Classi Email & Phone Number

Boston, Ma, Us

Villeneuve-D'Ascq, Lille, Fr

Durham, Nc, Us

Durham, Nc, Us

Built a 7-figure ARR business from zero with advanced organic, performance and partnership marketing. We are consuming more than our planet can bear. And it has become clear that our patterns of consumption begin at birth. I founded Tiny Earth Toys to change the paradigm of ownership and consumption starting with how we purchase, play with and pass on toys for children.We inspired nearly 10k households in every state in the USA to reimagine the toy buying experience and keep plastic toys out of landfills and rent their toys. Grew our social and email audience to over 100k through exceptional and viral content with millions of views. Featured in Insider, TechCrunch, Motherly, Parents.com and many more.

Durham, North Carolina, Us

Durham, Nc, Us

Led growth strategy, global marketing, go-to-market and professional league customer success for the premier sports operations platform serving tens of thousands of collegiate and professional athletes in the NFL, NHL, MLB, NBA, EPL and more. Built the 3 year growth strategy and supported the Series C fundraise led by Delta-V.

Durham, Nc, Us

Member of the executive leadership team, reporting to the CEO. Lead cross-functional steering committee to analyze, build, and execute medium to long term company vision and roadmap.

Durham, Nc, Us

Own research, development, and activation of go-to-market strategy for the National Hockey League, Major League Baseball, National Football League and National Basketball Association. Lead professional sports customer success team to drive added value for customers. Develop strategy criteria to assess new market opportunities. Create dashboard of strategy KPIs for executive leadership team and board.

Techstars Austin 2017. NC IDEA Grant Winner 2017. The Wed Clique was a marketplace for engaged couples to discover and book top wedding vendors. Described by the Charlotte Agenda as “a freaking brilliant idea that addresses a problem faced by anyone planning weddings today — How do you identify the right vendors to bring to life the inspiration you found online?”

Durham, North Carolina, Us

• Led a team of designers, web developers, and e-commerce specialists to drive online revenue growth, wholesale penetration and grocery expansion. • Led marketing and distribution of the 2015 Transparency Report.

Us

• Led a team of 17 through a strategic reorganization to decentralize field marketing and centralize campaign and brand marketing resulting in a nimbler, more efficient, cross-functional marketing team. • Developed and implemented a series of measurement tools focused on the efficacy of field and event marketing campaigns. Developed a system of beta-testing field marketing concepts, measuring results and integrating initiatives into portfolio of activities.

Us

• Developed and led a five member team focused on the vision, strategy and execution for global women’s bicycle products and services.• Led sports marketing strategy for Team Specialized Lululemon including strategic partnership management with Lululemon. • Managed agency partnership on Women's category rebrand to launch the I am Specialized Women campaign resulting in a new brand book, headline, video campaign, visual/creative direction, PR launch and communication standards. • Managed global market development for women's business and conducted in-country research and development rotations with both subsidiary and licensee businesses in the UK, Germany, Japan, South Korea, China, Taiwan, Italy, Canada, Australia and New Zealand.• Led development efforts for the first women’s carbon fiber 29er mountain bike; The Fate.

Us

• Led Specialized’s first women’s corporate social responsibility initiative that included a combination of product based donations and event activation with international retailers that resulted in over $850,000 donated to Susan G. Komen for the Cure and engaged over 100 retailers. • Developed category messaging for Women's mountain products and presented the women’s product presentations for press launch and dealer launch events. • Managed the Western Women’s Event series, managing marketing and event activation for bicycle demos, training events and the National Women’s Ride Day campaign.

Researched Learn to Swim best practices through primary and secondary research and launched a financial and program model on drowning prevention through the YMCA national network resulting in program adoption by 45 YMCA associations and receipt of a $750,000 grant from Y-USA.Developed measurement instruments on social and environmental impacts and conducted the 2013 Social Audit for the Annual Report.

Conducted primary research and published report on Canadian border drug sentencing variation including information gathering through FOIA (Freedom of Information Act) requestsAssisted investigators and public defenders with case research, witness/client interviews and trial preparation

Record-holder for monthly bicycle, snowboard & apparel sales Buyer for snowboard hardgoods and apparel Retail merchandiser, buyer and sales for brands like Specialized Bicycle Co., Burton, Salomon, Never Summer, Arbor, Patagonia

Master Of Business Administration (M.B.A.), Corporate Finance And Social Entrepreneurship

Bachelor Of Arts Cum Laude, Political Science, French