Rachael Harris Email & Phone Number

Kirkland, Wa, Us

- Recognized with Obsess About Customers award at 2023 Pillar4 Media annual summit, showing my commitment to earning reader trust and providing solutions to consumer problems with empathy- Lead production and strategy of commerce content for a range of topics, including nutrition, supplements, sleep, and fitness - Manage, top edit, and mentor a staff writer and editor- Collaborate with heads from SEO, revenue, business development, and UX teams to analyze the competitive landscape and strategically implement changes that drive traffic and revenue- Use Clearscope and Ahrefs to optimize content for SEO

- Vetted, coached, and mentored an extensive bench of fitness and nutrition freelance writers- Outlined, assigned, edited and posted 5+ weekly product review pages for nutrition and fitness- Translated complex information and clinical study results into engaging, accessible content- Optimized content for organic search ranking and onsite conversion- Cultivated a deep understanding of the benefits of the products featured on the site

Raleigh, North Carolina, United States

- Researched and wrote 5+ keyword-driven reviews, product comparisons, and guides on a weekly basis - Edited and optimized existing reviews in order to align them with brand voice and new product specs- Managed weekly content calendar for four-person team on Smartsheet to ensure pages were published or optimized according to the quarterly content strategy

Raleigh, North Carolina, United States

- Researched and wrote SEO optimized blog content for clients in commerce, healthcare, and B2B- Translated complex information into reader-friendly content while maintaining brand voice and style- Cross checked content with SERPs analysis and utilized Clearscope to submit A++ content

Raleigh-Durham-Chapel Hill Area

- Developed business partnerships with current and prospective referring doctors - Coordinated educational events with 40-140 healthcare professionals- Managed inventory and distribution of marketing materials - Scheduled and facilitated business lunches and lunch-and-learn events - Tracked partner relationships using the Hubspot client relations platform- Fostered team morale by coordinating team-bonding events

Kirkland, Wa

- Developed and executed conversion funnel to premium subscription content- Produced 60 podcasts and 20 eCourses, including video chapters and eight-page study guides- Conceptualized and produced digital products for subscription membership website, StrongerFamilies.com, reaching 10,000 paid subscribers in one year- Managed a team of creative contractors (graphic designers, writers, video editors, voice actors, and transcribers)- Wrote web copy, product descriptions, and headers, and uploaded content into WordPress CMS- Researched and drafted 92-page Participant Guide eBook for an educational seminar- Wrote marketing content for email, social media, and quarterly newsletter- Partnered with app development company to adapt existing curriculum to an app framework

Seattle, Wa

Core Responsibilities: Ensuring the stores ran smoothly and employees felt supported and competent—and as a result, growing our sales by providing a five star experience for our customers.Most Proud Of: Managing two locations in downtown Seattle and growing our YoY sales by 15%.Job Description:- Trained and mentored new employees- Managed store inventory to ensure we never ran out of supplies- Handled weekly ordering from multiple vendors- Ideated and implemented seasonal store specials- Created and enforced cleaning schedules and quality accountability forms- Led quarterly employee meetings - Engaged customers to build relationships and loyalty

Kirkland, Wa

Core Responsibilities: Turning leads into engaging, news-worthy stories for print and digital publication.Most Proud Of: Writing 3 front page stories as a freelance writer.Job Description:- Conducted one-on-one and group interviews- Recorded and transcribed interviews- Photographed events to accompany stories- Wrote news stories and personal interest pieces

Core Responsibilities: Pitch, write, and edit newsworthy stories for monthly university newspaper.Most Proud Of: Writing a regular column called "Eagle Eye" that addressed campus issues with humor and wit.Job Description:- Pitched story leads and strategized themes for each issue- Conducted and transcribed interviews- Wrote and edited new stories, Op-Ed pieces, and music reviews- Worked with senior editor to design and optimize newspaper layout