- Support the implementation of a new A&P infrastructure, processes and day-to-day management, in an A&P Champion role, driving the connectivity of marketing brand plans to the actual budget, spend and ROI.- Embed new execution tool and system to capture execution data and track A&P programming and spends, support invoice management, settlement of actuals and future reporting, to secure end-to-end alignment with A&P marketing segmentation.- Closely collaborated with Marketing Accelerator team and Field Marketing Managers to orchestrate a centralized process and ways of working to support the alignment of A&P Operations with marketing and channel strategy, with a strong focus on budget and execution management, planning implementation, PO creation and tracking, invoice management, working closely with Field and Finance teams, as well as key external parties (distributors and agencies).- Ensured alignment and best practices shared across commercial marketing and sales. Operate in a consistent fashion through a close interface with embedded teammates to align ways of working.- Dotted line into Data PMO to support with reporting, driving consistency and enabling analysis of data across key company projects (HAPI, Matrix, and other global KDPs)

- Analyze IRI data, category and consumer insights to identify opportunities, drive innovation, and develop marketing initiatives. - Mange launch of new campaigns including brief writing, strategy and reporting - Strategizes site updates and coordinates the development of landing pages, optimized copy and proper page structure- Manages creation of marketing collateral for all wine shipments, working cross- functionally with the DTC, brand and agency teams- Develop promotional materials including emails, postcards, and social posts in collaboration with the creative agency and hospitality teams- Leads the creation, collection, approval, and printing process of tasting notes for all new wine vintages, the development of wine tech sheets, and ensures new vintage information is displayed on the website

-Manages the bi-annual creation of marketing collateral for all wine shipments, working cross-functionally with the DTC, brand and agency teams.-Develops promotional materials, including emails, postcards, and social posts in collaboration with the creative agency and hospitality teams.-Manages the creation and approval process of all hospitality promotional materials and packaging proofs for the wine team.-Leads the creation, collection, approval, and printing process of tasting notes for all new wine vintages, the development of wine tech sheets, and ensures new vintage information is displayed on the website.-Manages all collateral for wine shipments, including coordination of printed materials and working with 3rd parties to ensure appropriate inclusion of collateral.-Develops brand-focused sell sheets for use by the retail and on-premise sales teams-Supports the team in the planning and execution of annual retail and on-premise sales meetings, including managing the creation of annual sizzle reels with the creative agency-Supports both the FIJI and Wine marketing team in their annual brand planning efforts-Manages the wine marketing budgets-Manages the legal review process of all owned projects

-Assisted the JUSTIN Tasting Room Management to achieve or exceed financial goals including Wine Society and ISOSCELES Reserve club recruitment, Wine sales, Customer Information.-Performed management duties on Tasting Room Manager and/or Assistant Tasting Room Manager's days off.-Conducted inventory monthly and insured that supplies were ordered as needed.-Provided strategic direction and leadership to 9-12 tasting room employees by effectively communicating and enforcing company policies and procedures, department operations, hiring and training tasting room attendants, and partnering with other departments to develop and promote the JUSTIN brand image and products.-Created and executed engaging, educational, and memorable positive guest experiences.-Resolved guest concerns/complaints using good judgment and tact.