Rachael Palm Email and Phone Number
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Experienced communications professional with a demonstrated history of success working in various industries, including health care, media, and educational travel. Skilled in fundraising communications, writing and editing, graphic design, publicity, project management, and all facets of marketing and fundraising communications planning, strategy, and execution. With a knack for connecting with people and 20+ years of experience, Rachael has honed her skills at effectively communicating key messages to targeted audiences through digital marketing, video, paid and earned media, and the written word.
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Director Of Marketing And CommunicationsI Am AlsCharlottesville, Va, Us -
Marketing Communications ConsultantRkp Marketing Communications Oct 2021 - PresentCharlottesville, Virginia, United States
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Director Of CommunicationsBuilding Goodness Foundation Oct 2021 - May 2023Charlottesville, Virginia, United States -
Executive ConsultantRodan + Fields Aug 2016 - May 2023 -
Marketing SpecialistHospice Of The Piedmont Jul 2013 - Oct 2021Charlottesville, Virginia Area- Manage internal and external communications for the region's oldest community-based, nonprofit hospice organization.- Write and edit print, email, web, and other communications collateral to support the mission and vision of Hospice of the Piedmont- Develop and execute radio, TV, and print advertising campaigns, including managing paid Google and other digital marketing campaigns, writing scripts, recording on-air spots, and designing advertising materials.- Project manage the redesign and launch of new websites, including copywriting, editing, graphics selection, vendor management, and roll-out communications plan for new website.- Assist with event planning, logistics, publicity, and promotion through social, paid, and earned media.- Conceptualize and design various marketing communications materials for print, email, and web publication.- Arrange video shoots, film, and edit video content for internal and external dissemination.- Assist with developing program content and human resources duties as needed. -
Director Of MarketingWorldstrides Jan 2013 - Jun 2013- Create marketing collateral for print, social, email, and digital media to promote international travel programs- Develop strategic marketing plan and calendar under $1.3+ million marketing budget, managing three full-time staff- Manage rebranding initiative, including internal and external communications, collateral, and systems integration- Assist with lead generation events in regions across the U.S. including planning and on-site management -
Creative ManagerWorldstrides Jul 2012 - Jan 2013Charlottesville, Virginia Area- Write and edit copy for print, email, and web marketing materials to support WorldStrides’ four divisions- Develop educational content and marketing collateral for distribution to 200,000 students annually across all divisions- Support online lead generation efforts through SEO, social media development, and targeted advertising- Plan various special events for marketing and other teams, including volunteer projects and team outings -
Account Manager - Worldstrides Capstone ProgramsWorldstrides Oct 2011 - Jul 2012Charlottesville, Virginia Area- Wrote proposals and managed university-level educational programs to more than 60 international countries- Coordinated scheduling, budgeting, invoicing, and all communication necessary to run international programs- Served as main logistics and operations contact between various university contacts and in-country operator -
Creative Manager - Marketing CommunicationsWorldstrides Apr 2010 - Oct 2011Charlottesville, Virginia Area- Developed educational content and marketing collateral for distribution to 200,000 students annually across all divisions- Researched, edited, and wrote articles for print and e-publication through Making Strides blog and newsletter- Aided in the development and implementation of strategic marketing plans, always adhering to tight budgets- Planned various special events for marketing and other teams, including volunteer projects and team outings -
Account ExecutiveC-Ville Weekly Jan 2009 - Apr 2010Charlottesville, Virginia Area- Lead advertising sales efforts in defined geographic territory to generate revenue for publications - Maintained daily contact with current and prospective clients through phone, email, and in-person visits- Managed clients’ advertising programs, assisting with design, copywriting, and proofing of advertisements- Adhered to detailed budgets and deadlines for a variety of weekly, monthly, and quarterly publications
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Corporate And Community Relations ManagerWhtj Charlottesville Pbs Mar 2006 - Jan 2009- Oversaw and fundraised for local literacy programs, including grant writing, accounting, and applications- Planned events including board meetings, community events, and donor cultivation receptions- Managed station communications and advertising, edited, and wrote content for print publications- Developed relationships with businesses and foundations, and identified new funding opportunities.- Served as associate producer and provided fundraising assistance for two weekly television series
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Financial JournalistSnl Financial Nov 2003 - Mar 2005- Researched and wrote content for real-time news distribution and print publication - Wrote weekly financial stock column, as well as exclusive and value-added articles- Attended industry events, conducted interviews, and provided coverage at financial conferences
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ReporterTimes Community Newspapers Mar 2003 - Nov 2003- Conducted interviews and wrote concise articles, including feature stories and hard news- Researched various community, church, school, and government events - Gathered and disseminated relevant information for articles in weekly publication -
Public Relations And Marketing InternAspen Music Festival And School May 2003 - Aug 2003Aspen, Colorado- Researched and wrote articles on various musical and educational performances, faculty, and guests - Conducted and arranged interviews with artists and media outlets- Tracked and distributed daily and weekly local and national publicity of Festival - Designed layout and created advertisements for weekly newspaper - Assisted with weekly festival radio show -
Junior Press Rep InternKennedy Center Jan 2003 - May 2003Washington D.C. Metro Area- Wrote and edited articles, releases, and letters for educational publications, in English and Spanish - Maintained communication with media outlets to induce publicity for productions- Aided in planning events, including press conferences and fundraising gala
Rachael Palm Skills
Rachael Palm Education Details
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English And Spanish -
Institute For Spanish StudiesSpanish Language And Literature
Frequently Asked Questions about Rachael Palm
What company does Rachael Palm work for?
Rachael Palm works for I Am Als
What is Rachael Palm's role at the current company?
Rachael Palm's current role is Director of Marketing and Communications.
What is Rachael Palm's email address?
Rachael Palm's email address is rp****@****ess.org
What is Rachael Palm's direct phone number?
Rachael Palm's direct phone number is +154082*****
What schools did Rachael Palm attend?
Rachael Palm attended Longwood University, Institute For Spanish Studies.
What skills is Rachael Palm known for?
Rachael Palm has skills like Copywriting, Social Media, Marketing, Blogging, Public Relations, Editing, Marketing Communications, Advertising, Newsletters, Event Planning, Publicity, Copy Editing.
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