Act as strategic counsel for client and bank teams on the development of investor focused contentWork with client in-house marketing, creative teams, and agencies in the development ofinvestor focused content and overall brand experience solutions for roadshows and/or investorevents

Developed and executed digital marketing channel strategies to support clients, including American Express, Airbnb, and Theragun, in achieving their digitally-focused goalsWorked with clients to determine and identify overall objectives, goals, KPIs, strategies and tactics across priority initiativesManaged and mentored a team of 3-5 direct reports - fostering an environment of mutual respect and partnership, strategic thinking, professional development and open communicationIdentified new business targets and curated thoughtful and strategic pitches to expand business opportunities for the agency

Led media strategy, messaging and story telling for Samsung Electronics America, American Express and Seaport DistrictServed as a primary contact for the client to provide strategic thought leadership and executive positioning, as well as strategic counselIdentified and helped negotiate authentic partnerships and entertainment/lifestyle programming, as well as developed media strategies around marketing partnerships and events (film partnerships, fashion partnerships, talent partnerships, music partnerships, etc.) being executed by the clientIncorporated new media platforms and understood how to leverage them to achieve overall marketing objectives, as well as worked with team to develop plans, proposals, and event marketing concepts that drove press and marketing

Oversaw content production, including live content for H&MxKENZO Runway Event and H&M Met Gala preparations video with celebrity talent, as well as work to ideate creative concepts and to align with client on overall production needsServed as the main point of contact for internal creative and external client teams, developing and managing project timelines, budgets and deliverablesEstablished and instituted an agency-wide influencer management process to streamline internal and agency partner operations, as well as manage and oversee influencer campaigns and sponsored posts for clients (i.e. Marley Natural, Express), including casting, establishing creative direction for content, as well as contract and fee negotiationsLead new business pitches and identify organic growth areas for existing accounts, capitalizing on opportunities to expand the businessWork closely with social platforms to identify creative partnership opportunities and innovative activations for brand partners and clients

Worked with the VP and Director of Communications on the development of public relations strategies and managed the execution of these across domestic events and global propertiesWorked closely with international media and influencers to garner organic coverage surrounding New York Fashion Week: The Shows, IMG Models, Art + Commerce, The Wall Group and MADEDrafted press releases, media alerts, statements and quotes from various senior executives for WME | IMG business initiatives, as well as monitored all press coverage as a resultOversaw all international press registration for New York Fashion Week: The Shows, as well as directed onsite media operations at the venues including celebrity wrangling, photo/video wrangling and front of house check-in

Oversaw the development of assets and press kits for US based global initiatives by providing creative direction to both internal teams and external vendors Handled various responsibilities during fashion week including securing and developing photo and video vendor relationships; managing asset development including invitations, press kit, videos and photos; and liaising with the production and creative teams to ensure adherence to the budget and scheduleLiaised with regional leads to ensure effective communication of projects and initiatives across all regions, as well as working to align PR strategies globally Managed the Global Sample Coordinator and oversaw sample requests for the international teams, including Europe, Asia and Latin America

Handled showroom appointments with editors and stylists, as well as assisted with pulls for various magazine shoots and events Handled various responsibilities during New York fashion week such as front of house and backstage preparation, check-in and post-show media and events

Worked with the Provost, as well as the Office of International Studies during Fall 2006 semesterConducted research with various professorsWorked in the Academic Advising Office and assisted in running the Support Program for Student Athletes