Rachael Sleath Email & Phone Number

United Kingdom

London Area, United Kingdom

London

Enterprise Ireland is the Irish Government body for Trade and Innovation, supporting 4,600 Irish enterprises to scale internationally. I support the export strategy and growth initiatives for a cluster of 76 Irish eCommerce and retail technology companies in the UK.• Partner closely with founders and senior stakeholders in Irish enterprises to drive business development, sales, and strategic decisions geared towards the UK market, fostering export growth. • Consistently developing a network of C-suite individuals in UK retailers and global brands. • Facilitate introductions, host educational webinars, organise in-person industry workshops and develop and run advisory panels consisting of CMO’s, Head of eCommerce, Head of Digital positions and Irish enterprises. • Directed a global networking initiative spanning 6 months. Liaised with 25 Irish Enterprises and external stakeholders to host 17 global industry leaders in Ireland for a trip spanning 5 days to showcase Irish innovation and highlight Ireland as a desirable and innovative country. This resulted in over 60 key meetings with follow up and ongoing direct contracts. • Enhance Enterprise Ireland's UK presence. Set social media strategies. Develop content that engages a diverse audience, leverage analytics for campaign refinement, and consistently surpass set performance benchmarks. Achieved a 34% growth in LinkedIn audience in 2023. • Produced and hosted a podcast interviewing UK technology leaders on key industry drivers and challenges, reaching 518 listeners on Spotify and marketing collateral attaining a 4.17% Engagement Rate and 2.14% Click Through Rate on LinkedIn, with video content receiving an additional 3,173 views. • Author press releases and provide interviews to publications on key events. Cultivate relationships with UK media representatives, successfully securing complimentary coverage for Irish businesses.

Limerick Metropolitan Area

Black Box is a global IT company that provides technology assistance and consulting services to a variety of businesses. I played a crucial role for the Black Box team in bridging the gap between European market demands and product offerings. I identified market opportunities by analyzing trends and consumer behavior, driving product presence and organizational growth. • Conducted strategic analysis and market research to support Product Managers in making data-driven decisions. Generated insightful reports and presentations on product performance, market trends and competitive analysis, simplifying complex data for stakeholder communication.• Collaborated with cross-functional teams, including engineering, marketing, and sales, to define product requirements and roadmaps.• Analyzed customer feedback and usage data to identify product strengths and areas for improvement. Prioritized product features and backlog items based on voiced customer value.• Managed a key project which involved a comprehensive assessment of the Black Box online brand presence across the main website and 5 largest distributors, focusing on the precision of information, user-friendliness, attractiveness, and visual appeal. Formulated guidelines for distributors to maintain consistent, high-quality product information on Black Box products. Communicated this with relevant external stakeholders and monitored results to ensure change. • Planned, filmed and edited a series of videos highlighting new products with experts across the team to be uploaded to the website and social media channels. • Tracked performance and relationships using Tableau and Salesforce.com to ensure full transparency, aligning with business objectives.

Limerick Metropolitan Area

Leading International Business School at the University of Limerick, Ireland. My role centered on cultivating a robust online presence and driving engagement through strategic content creation and both paid and organic social media campaigns.• Led a Google Ads campaign with over 6 million impressions and 27,000 clicks from prospective students on a €6,000 budget in five months, showcasing efficient resource management.• Achieved significant growth in social media reach, including a 200% increase on Instagram, a 6,500% increase on LinkedIn, and a 100% increase on TikTok.• Crafted a compelling narrative that encapsulated the school's mission, values, and character, fostering a meaningful bond with prospective students and stakeholders. Additionally, developed a cmprehensive profile of key audience segments to enhance targeted engagement.• Developed, executed and reported on a series of organic social media strategies for identified audiences achieving key performance indicators.• Managed content creation for multiple platforms, targeting various audiences such as students and industry partners, and coordinated ad hoc social media strategies around major events to boost engagement.• Proficient in Adobe Creative Suite, I created impactful infographics and videos to elevate the visual appeal of the content. • Maintained daily operations with a focus on excellent customer service, adhering to University social media guidelines and GDPR standards.

County Limerick, Ireland

University of Limerick is a research-led, energetic and enterprising institution with a proud record of innovation and excellence in education and scholarship. In my role overseeing financial transactions, I managed a diverse set of responsibilities with a keen eye for accuracy and efficiency.• Efficiently allocated bank payments to appropriate cost centers through an internal Agresso system, ensuring accurate financial tracking.• Managed the accounts receivable inbox, maintaining orderly and punctual processing of financial data.• Promptly responded to both internal and external accounts receivable inquiries via phone and email, providing expert support.• Raised invoices in line with standard procedures, processed sizeable cash and cheque receipts, and securely deposited them at the bank.• Demonstrated reliability and independence by taking sole control of the Accounts Receivable section during a colleague's 2-month absence.

Bachelor Of Arts - Ba, International Business, 3.87/4.0

Activities and Societies: Member of Enactus Social Entrepreneurship Society. The mission at Enactus is to engage the next generation.

520 Points

Activities and Societies: Rowing, Gael Linn debating, Choir, Young Social Innovators