Rachael Farquharson Email & Phone Number

Glasgow, Scotland, United Kingdom

Multimedia marketing, video editing for ads, landing pages, print design, product packaging and retail stand display.Marketing Ad Creative: Creating motion graphics for promos and collection releases. Utilizing UGC to create video ads with a reach of up to 3+ million. Designing on-brand instructional how-to videos.Packaging & Print Role: In the role of head packaging designer, collaborating with colleagues and factories to create and develop premium packaging using various… Show more Multimedia marketing, video editing for ads, landing pages, print design, product packaging and retail stand display.Marketing Ad Creative: Creating motion graphics for promos and collection releases. Utilizing UGC to create video ads with a reach of up to 3+ million. Designing on-brand instructional how-to videos.Packaging & Print Role: In the role of head packaging designer, collaborating with colleagues and factories to create and develop premium packaging using various printing techniques with custom dielines. Responsibilities also encompass designing brand booklets, banners, and promotional materials, all while ensuring the best printer prices are sourced.Retail Stand Development: Designing retail stands for renowned locations like Harrods Beauty, Neiman Marcus, Nordstrom & House of Fraser. Gaining VM approval and communicating these designs for manufacture. Show less

Glasgow, United Kingdom

Product packaging, oversaw design on brands Amazon marketplace, ad creation and motion graphics.Marketing Ad Creative: Collaborating with the Digital Marketing team to develop ads for A/B testing on Facebook & Instagram. Creating still and motion graphics for promos and product releases.Product Packaging Role: Working with the Product Design team to design innovative packaging for new products, effectively highlighting and emphasizing their unique… Show more Product packaging, oversaw design on brands Amazon marketplace, ad creation and motion graphics.Marketing Ad Creative: Collaborating with the Digital Marketing team to develop ads for A/B testing on Facebook & Instagram. Creating still and motion graphics for promos and product releases.Product Packaging Role: Working with the Product Design team to design innovative packaging for new products, effectively highlighting and emphasizing their unique benefits.Website & Amazon Brand Page: Involved in the design of engaging product pages and the brand's storefront on Amazon, as well as creating compelling graphics for banners and product images on Trtl's main website. Show less

Glasgow, United Kingdom

From retail POS to product packaging and catalogue creation.Product Catalogue Role:Lead designer on biannual 300+ page wholesale catalogue, overseeing model casting, outfit planning, layout, and final image selection. Responsible for organizing and directing photoshoots to showcase next season clothing while managing timelines across departments.Retail Role: Presented design concepts to directors for window displays/POS for stores. Brainstormed/developed ideas for… Show more From retail POS to product packaging and catalogue creation.Product Catalogue Role:Lead designer on biannual 300+ page wholesale catalogue, overseeing model casting, outfit planning, layout, and final image selection. Responsible for organizing and directing photoshoots to showcase next season clothing while managing timelines across departments.Retail Role: Presented design concepts to directors for window displays/POS for stores. Brainstormed/developed ideas for creative marketing campaigns. Collaborated with the graphics team to execute design decisions. Chose printing suppliers and sent jobs to print.Packaging Role: Developed packaging for new product ranges. Constructed functional mockups. Detailed specific print requirements to factories.Achievements: Created the packaging & brand direction for Trespaws (canine outerwear sub-brand), was applied to over 30 products and counting. Show less

Beijing City, China

Working in a digital agency designing mobile mini-sites and apps for use mainly within the Wechat (微信) app for the Chinese market.Designing for several international companies including Bloomberg, Siemens, Bentley and NBA (China). - Participating in meetings and brainstorming sessions to bring projects from concept through to completion. - Collaborating with project managers and programmers to ensure outcome is as envisioned, both in design and interaction.- Involved in… Show more Working in a digital agency designing mobile mini-sites and apps for use mainly within the Wechat (微信) app for the Chinese market.Designing for several international companies including Bloomberg, Siemens, Bentley and NBA (China). - Participating in meetings and brainstorming sessions to bring projects from concept through to completion. - Collaborating with project managers and programmers to ensure outcome is as envisioned, both in design and interaction.- Involved in creating and developing pitches for prospective clients.- Interpreting client feedback and offering visually appealing, successful solutions.ACHIEVEMENTSLead designer on several pitches that were successful in signing the following clients: Amazon Kindle, WWF (World Wide Fund for Nature) and Yonyou Software Co. Show less

Beijing City, China

More Than Flowers 空气阳光 is a Beijing based company specialising in selling flower bouquets through their mobile application on Wechat 微信.Developing companies visual style and applying it to a variety of mediums, including their mobile app, print and packaging material.- Meeting the client regularly throughout design process- Designing branding materials for both digital and print- Pitching ideas and getting involved in brainstorming sessions- Developing innovative and… Show more More Than Flowers 空气阳光 is a Beijing based company specialising in selling flower bouquets through their mobile application on Wechat 微信.Developing companies visual style and applying it to a variety of mediums, including their mobile app, print and packaging material.- Meeting the client regularly throughout design process- Designing branding materials for both digital and print- Pitching ideas and getting involved in brainstorming sessions- Developing innovative and functional prototype packaging for flower bouquets and flower teas- Delivering artwork to printers specifications Show less

Beijing City, China

Working in an English language school as one of main foreign teachers.- Teaching children aged 3 to 12 years in classrooms with an average class size of 8 students. - Delivering course material in a fun and engaging way to encourage students to learn English. - Working in conjunction with a Chinese English teacher, readily communicating to ensure each lesson is of a high standard.- Taking part in regular class reviews, as both the teacher being reviewed and as a observer for… Show more Working in an English language school as one of main foreign teachers.- Teaching children aged 3 to 12 years in classrooms with an average class size of 8 students. - Delivering course material in a fun and engaging way to encourage students to learn English. - Working in conjunction with a Chinese English teacher, readily communicating to ensure each lesson is of a high standard.- Taking part in regular class reviews, as both the teacher being reviewed and as a observer for other teachers. This guaranteed that all classes were constantly being improved through constructive feedback. - Doing several promotional classes with the school each week to attract prospective students.- Having several classes each term with the students' parents present.- Supervising the students well-being during class time and there out. Show less

Beijing City, China

Jinan, Shandong, China

Teaching students aged 4 through 14 years in classrooms with up to 25 students. Creating and designing Notebook lessons for use on an interactive Smartboard to deliver interesting & educational lessons.

Bachelor Of Arts (Ba), Graphic Design

Activities and Societies: Chinese Language Study

Higher National Diploma (Hnd), Graphic Design