Rachael Abt Email & Phone Number

Atlanta, Georgia, Us

As Director of Marketing, Rachael leads strategic brand development for new ground-up developments and media planning for all active projects within the Catalyst portfolio. Rachael approaches each new project by cultivating a brand identity and oversees all campaign elements including: logo creation, rendering development, website and collateral design, media planning, public relations and post-marketing analysis to sharpen advertising performance. Rachael has partnered with Catalyst for over a decade, starting with Huff Heights, and has remained a constant in all portfolio developments since 2009.

Currently 100% Dedicated to Catalyst Development Partners as Director of Marketing consultant for expansive multi-family project portfolio. --------------------------Land of Eden, LLC was founded in 2004 to provide strategic and collaborative marketing services to visionary businesses, both local and national. Partial and historic client list includes: Georgia-Pacific, GE Energy Services, SunTrust, Coca-Cola Company, Catalyst Development Partners, Hendrick, Phillips, Salzman & Siegel, Perennial Properties, Mr. Mister Mosquito Control, Midtown Bowl/11th Frame, Paces Plastic Surgery, Schiff Realty Partners, Palm Beach Spring Company, and countless start-up businesses with a desire to increase their presence through brand image and marketing. Marketing Direction/Production Offered:Brand Identity, Logo Development, Website Development, Collateral Development, Search Engine Optimization, Social Media Strategy/Content Development, Corporate Marketing Materials, Leadership Presentations, Internal/Employee Communications, Tradeshow Presentations, Event Signage and Brand Communications.

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Account Supervision: Developed marketing programs for: BellSouth, UPS Supply Chain Solutions, The Coca-Cola Company, Girl Scouts, Blue Rhino, The Condo Store and Perennial Properties. Career Coaching: Management of core team - responsible for career development, reviews, promotion/salary recommendations and ongoing feedback for direct reports.New Business Generation: Developed new business presentations and proposals for prospective clients with ongoing research and networking for strategic opportunities.Budget Management: Conducted critical analysis of practice area revenue to drive new business process and account maintenance of existing client base.Media Planning: Developed budgets and strategic plans for various clients, including:Girl Scouts, Condo Store, and Georgia Department of Economic Development.Creative Supervision: Reviewed all creative executions for strategic compliance. Ensured graphic standards were maintained for all key accounts with corporate positioning.

Campaign Management: Supervised activity for: BellSouth Corporation, Alamo/National Car Rental, GMAC Insurance, UPS e-Logistics, Microsoft Network, CNNenEspañol, & Mpower Communications. Creative Supervision: Responsible for creative process; execution of creative briefs, client presentations & online campaigns. Performance Coaching: Developed team members via coordinated planning for career growth. Account Integrity: Analyzed media results driven by online advertising to optimize campaigns for optimal performance.

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Broadcast Expertise: Supervised production of TV/radio shoots & edit sessions over three years. Produced branding and retail spots for BellSouth Mobility, with mass media campaign continuity.Retail Field Management: Directly managed over $20 million total budget for Southeastern US markets. Responsible for client communications with rapid response to retail requests.Internet Project Management: Developed compelling online advertising with Interactive team for BellSouth Mobility. Used strategic insight to promote online sales on www.rolloverminutes.comStrategic Management: Coordinated BellSouth Mobility campaigns from creative brief development through production. Provided client consultation on media and account planning.Team Management: Provided mentoring to (2)AAE’s & (2)Account Coordinators.