Rachael George Email and Phone Number
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Rachael George phone numbers
My value proposition.• Trusted brand & high touch client partnerships• Diverse experience in B2B & B2C brand marketing, consulting, strategy, integration, sponsorships, partnerships (e.g., Creative, Digital, Product, Social, Experiential)• Outperforming YOY business KPI's & targeting behavioral / non-traditional success metrics• Implementation of organic | new business | monetization revenue growth initiatives & reinvestment• Evergreen investment in team building, learning & professional development What I have done.• Led brand campaigns from ideation & creative development through execution & evaluation• Brand & sponsorship portfolio expansion• Implementation of strategies through thoughtful & varied tactics that support & enhance brand perception, consideration & preference in both B2B | B2C segments• Leveraged & activated sponsorships based on trends, insights & objectives • Built, managed & mentored teams, leading by example through coaching & empowerment• Designed & managed collaborative workstreams for internal & external partners / integrated project teamsWhat I can offer.• Account Management • Business Development • Client Service • Consulting • Creative Strategy • Digital Content Development • Digital Strategy • Experiential B2B | B2C • Integrated Plans • Leadership • Monetization • New Business • Organic Revenue Growth • P&L Operations • Product Management • Research, Trends & Insights • Sponsorships • Strategic Partnerships • Talent Development • Team Building & ManagementWhat I believe.Trusted client | brand | partner relationships drive organic business growth & innovation. When you are invested & loyal, your partners take chances & are motivated to want moreIntegration drives success.The best marketing campaigns are created by talented teams of differentiated backgrounds | experiences that complement one anotherLeadership & collaboration cultivate investment & passion. The best leaders provide team members opportunities to learn & evolve by recognizing teachable moments & inspiring consistent forward progress
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Vp, Experiential And DigitalXpedition Oct 2022 - PresentLos Angeles, California, UsResponsible for 85+ unique experiential, digital & hybrid events each year for Google and Privacy Sandbox Team(s). Leads the development and implementation of the agency's experiential business strategy alongside identifying and applying adaptable financial models and project based to retainer conversion(s).Focused efforts include: Outsourcing reduction(s), increasing cost efficiencies by leveraging cross functional teams, structuring qualified and quantified monetization initiatives, maximizing production investment(s) through use and sustainability practice(s) and minimizing distressed inventories.Oversees negotiations and planning for client(s), across sponsorships, activations, talent and partnerships.
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Senior Global Business DirectorImagination Nov 2019 - Oct 2022London, GbResponsible for the overall growth, management, profitability and supervision of the global account and interdisciplinary team.Development, execution and ongoing support included programs, products and services across digital / UX, technology & product, creative (2D | 3D | digital), experiential and production, strategy and new business. Led strategic expansion and integrated creative thinking [internally] through the implementation of processes and systems in order to improve operational efficiencies [externally] as a trusted partner and resource to client teams, providing consult, institutional knowledge and business solutions and [financially] for both client and agency through the identification of maximized investment returns, monetization initiatives and fluid and dynamic ways of working. -
Vp, Group Account Director, MarketingMadwell Oct 2018 - Nov 2019Brooklyn, New York, UsResponsible for the management, growth and profitability of the North America client portfolio and team. Identified and implemented operational systems and foundational practices, resulting in elevated returns and outcomes across the agency business. Expanded and diversified agency consideration and services by analyzing existing ways of working and anticipating future needs and opportunities for current and prospective brands. Led expansion efforts through strategic thought leadership and consult, conversion of project to retainer based partnerships and cultivation of collaborative and connected interdisciplinary teams. -
Vp, Marketing And Experiential StrategyCitizen Relations Dec 2016 - Oct 2018New York, Ny, UsResponsible for building a division within the agency, leading client consulting, account initiatives and business development while evolving event production, website development and creative capabilities as service offerings for prospective and existing clients. Evaluated current success trends and cultivated organization efficiencies to deliver innovative, differentiated work and elevate industry perception. Identified opportunities to create integrated campaigns across B2B, media, consumer, digital and social in order to maximize investment(s) and deliver on partner objectives. -
Vp, Marketing And New BusinessAmplitude Marketing Group, Inc Jul 2015 - Dec 2016Newtown, Ct, UsOversaw the management and organic growth of new and existing client business, capitalizing on opportunities by proactively initiating innovative strategy and new concept ideation/development. Leveraged an aggregation of research, insights, institutional knowledge and applied practice, leading the strategic alignment of brand, creative and experiential, transforming ideas into integrated marketing plans that delivered against business goals and objectives for high profile clients - including FanDuel, Pepsi, MetLife and T -Mobile.Led strategic discussions that influenced marketing directions. Supported new and organic business development to maximize agency collaboration and involvement. Responsible for day to day client relationship management for various business partners. -
Account DirectorOctagon Mar 2014 - Jul 2015Stamford, Connecticut, UsOversaw the strategic alignment of the client brand by identifying opportunities that provided authentic connections between sponsorships and the consumer target. Responsible for managing relationships of key clients and account teams for merchant and issuing bank partners. Led revenue growth and retention for the agency; identified opportunities to increase sales margins/cost recovery for clients in order to maximize sponsorship investments.Developed and executed 50+ programs and events in order to maintain meaningful and reciprocal relationships between the brand and their respective properties/clients. Identified new opportunities for growth of client business; built innovative marketing programs; executed activations that achieved results; oversaw all financials related to planning, execution, sales margins and reconciliations.Supported new business initiatives, leading strategic and tactical integration ideation. Liaised between the client and other agency partners and stakeholders. -
Account ManagerOctagon Aug 2012 - Mar 2014Stamford, Connecticut, UsResponsible for managing relationships of key clients and account teams as well as liaised between sponsorship properties and merchant partners. Worked alongside various teams internally and externally to ensure the proper planning and execution of events were executed flawlessly. Identified potential marketing opportunities to leverage sponsorship assets for merchant partners. Developed strategies that supported in market activation. Supported clients in maintaining partner relationships by building programs that exceeded related party objectives. Integrated with multiple client departments to achieve program success and developed new relationships as opportunities arose.
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Teacher/ Technology ManagerBarnard Environmental Studies Magnet School - Nhps Jan 2010 - Aug 2012Coordinated alongside cross-functional teams to manage academic resources and professional development by assessing school wide needs and developing strategies to engage stakeholders. Project manager responsible for providing relationship support and strategic solutions to streamline communication and efficiency. Creates professional resources, including quarterly program recaps, newsletters and case studies to develop a multi-layered awareness of current social trends in order for staff to best meet student needs.
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Marketing ManagerLoyalty Exchange Partners Aug 2007 - Jun 2009Assisted in the development and management of integrated, custom marketing solutions and communication campaigns, including direct mail and online campaigns for loyalty based retail-marketing programs. Worked with retail partners: SUBWAY, Verizon Wireless, Foot Locker, 1-800-FLOWERS.COM, Travelocity and Amazon. Responsible for overseeing and managing various marketing efforts, including platform execution and promotional launches for new and existing programs. Provided comprehensive program support, serving as a cross departmental liaison while managing multiple projects simultaneously.
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Marketing Coordinator, Corporate RelationsAmerican Cancer Society Aug 2005 - Aug 2007Atlanta, Ga, UsAssisted in the development of branding and marketing plans in support of American Cancer Society objectives. Supported marketing strategies, relationship and event management with corporate partners. Worked alongside Senior Director in developing successful working relationships with Fortune 500 companies in New York City. (Immediate Supervisor - Senior Director, Corporate Relations)
Rachael George Skills
Rachael George Education Details
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Isenberg School Of Management, Umass AmherstSports Management -
Sacred Heart UniversityEducation
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Sacred Heart UniversityElementary Education
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St. Joseph High School, Trumbull, CtHigh School Diploma
Frequently Asked Questions about Rachael George
What company does Rachael George work for?
Rachael George works for Xpedition
What is Rachael George's role at the current company?
Rachael George's current role is Brand Marketing . Consulting . Experiential Strategy.
What is Rachael George's email address?
Rachael George's email address is ra****@****ail.com
What is Rachael George's direct phone number?
Rachael George's direct phone number is +121261*****
What schools did Rachael George attend?
Rachael George attended Isenberg School Of Management, Umass Amherst, Sacred Heart University, Sacred Heart University, St. Joseph High School, Trumbull, Ct.
What skills is Rachael George known for?
Rachael George has skills like Product Marketing, Social Media, Sales, Relationship Marketing, Market Planning, Event Planning, Advertising, Integrated Marketing, Strategy, Online Advertising, Program Management, Marketing.
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