Rachael George Email & Phone Number

Los Angeles, California, Us

Responsible for 85+ unique experiential, digital & hybrid events each year for Google and Privacy Sandbox Team(s). Leads the development and implementation of the agency's experiential business strategy alongside identifying and applying adaptable financial models and project based to retainer conversion(s).Focused efforts include: Outsourcing reduction(s), increasing cost efficiencies by leveraging cross functional teams, structuring qualified and quantified monetization initiatives, maximizing production investment(s) through use and sustainability practice(s) and minimizing distressed inventories.Oversees negotiations and planning for client(s), across sponsorships, activations, talent and partnerships.

London, Gb

Responsible for the overall growth, management, profitability and supervision of the global account and interdisciplinary team.Development, execution and ongoing support included programs, products and services across digital / UX, technology & product, creative (2D | 3D | digital), experiential and production, strategy and new business. Led strategic expansion and integrated creative thinking [internally] through the implementation of processes and systems in order to improve operational efficiencies [externally] as a trusted partner and resource to client teams, providing consult, institutional knowledge and business solutions and [financially] for both client and agency through the identification of maximized investment returns, monetization initiatives and fluid and dynamic ways of working.

Brooklyn, New York, Us

Responsible for the management, growth and profitability of the North America client portfolio and team. Identified and implemented operational systems and foundational practices, resulting in elevated returns and outcomes across the agency business. Expanded and diversified agency consideration and services by analyzing existing ways of working and anticipating future needs and opportunities for current and prospective brands. Led expansion efforts through strategic thought leadership and consult, conversion of project to retainer based partnerships and cultivation of collaborative and connected interdisciplinary teams.

New York, Ny, Us

Responsible for building a division within the agency, leading client consulting, account initiatives and business development while evolving event production, website development and creative capabilities as service offerings for prospective and existing clients. Evaluated current success trends and cultivated organization efficiencies to deliver innovative, differentiated work and elevate industry perception. Identified opportunities to create integrated campaigns across B2B, media, consumer, digital and social in order to maximize investment(s) and deliver on partner objectives.

Newtown, Ct, Us

Oversaw the management and organic growth of new and existing client business, capitalizing on opportunities by proactively initiating innovative strategy and new concept ideation/development. Leveraged an aggregation of research, insights, institutional knowledge and applied practice, leading the strategic alignment of brand, creative and experiential, transforming ideas into integrated marketing plans that delivered against business goals and objectives for high profile clients - including FanDuel, Pepsi, MetLife and T -Mobile.Led strategic discussions that influenced marketing directions. Supported new and organic business development to maximize agency collaboration and involvement. Responsible for day to day client relationship management for various business partners.

Stamford, Connecticut, Us

Oversaw the strategic alignment of the client brand by identifying opportunities that provided authentic connections between sponsorships and the consumer target. Responsible for managing relationships of key clients and account teams for merchant and issuing bank partners. Led revenue growth and retention for the agency; identified opportunities to increase sales margins/cost recovery for clients in order to maximize sponsorship investments.Developed and executed 50+ programs and events in order to maintain meaningful and reciprocal relationships between the brand and their respective properties/clients. Identified new opportunities for growth of client business; built innovative marketing programs; executed activations that achieved results; oversaw all financials related to planning, execution, sales margins and reconciliations.Supported new business initiatives, leading strategic and tactical integration ideation. Liaised between the client and other agency partners and stakeholders.

Stamford, Connecticut, Us

Responsible for managing relationships of key clients and account teams as well as liaised between sponsorship properties and merchant partners. Worked alongside various teams internally and externally to ensure the proper planning and execution of events were executed flawlessly. Identified potential marketing opportunities to leverage sponsorship assets for merchant partners. Developed strategies that supported in market activation. Supported clients in maintaining partner relationships by building programs that exceeded related party objectives. Integrated with multiple client departments to achieve program success and developed new relationships as opportunities arose.

Coordinated alongside cross-functional teams to manage academic resources and professional development by assessing school wide needs and developing strategies to engage stakeholders. Project manager responsible for providing relationship support and strategic solutions to streamline communication and efficiency. Creates professional resources, including quarterly program recaps, newsletters and case studies to develop a multi-layered awareness of current social trends in order for staff to best meet student needs.

Assisted in the development and management of integrated, custom marketing solutions and communication campaigns, including direct mail and online campaigns for loyalty based retail-marketing programs. Worked with retail partners: SUBWAY, Verizon Wireless, Foot Locker, 1-800-FLOWERS.COM, Travelocity and Amazon. Responsible for overseeing and managing various marketing efforts, including platform execution and promotional launches for new and existing programs. Provided comprehensive program support, serving as a cross departmental liaison while managing multiple projects simultaneously.

Atlanta, Ga, Us

Assisted in the development of branding and marketing plans in support of American Cancer Society objectives. Supported marketing strategies, relationship and event management with corporate partners. Worked alongside Senior Director in developing successful working relationships with Fortune 500 companies in New York City. (Immediate Supervisor - Senior Director, Corporate Relations)

Bachelor Of Arts (B.A.), Marketing, Sports Management

Master Of Arts (M.A.), Education

K- 6 Certification, Elementary Education

High School Diploma