• Oversaw Aveda's Global Communications and ESG teams, serving as a hub for international affiliates for brand positioning, strategic communications and environmental and Corporate Social Responsibility programming• Developed the global communications and media relations strategy to secure coverage in traditional and new media focused on product innovation, the brand's environmental mission, salons and Aveda Artists• Identified global partnership opportunities and brand ambassadors, managing all aspects of the partnership and brand ambassador relationships from contract negotiation to ongoing communications• Developed global social media influencer strategy to fuel exponential growth in Earned Media Value (EMV) metrics and drive transactions while increasing the relevance of Aveda and building brand equity and love• Identified high-profile influencers to drive brand awareness, interest and engagement, forming relationships using a multi-tiered influencer approach in collaboration with the broader Consumer Marketing team, including mailings, influencer activations, videos and fully integrated influencer-led marketing campaigns

• Oversaw all proactive and reactive communications for the UK’s fastest growing start-up across Australia, Hong Kong, Singapore and the United Arab Emirates, working closely with international team and General Managers across four markets to ensure PR efforts build the company’s reputation and revenue • Developed PR and KOL strategies to execute consumer campaigns across the region, collaborating with external communications agencies and internal teams to deliver weekly results that drove customer acquisition• Drove media coverage via newsworthy stunts, executive interviews, rider profiling and use of big data, while maintaining the integrity of the Deliveroo brand across markets, languages and communications channels

• Created, executed and managed integrated bilingual public relations campaigns for several brands including Vita Coco, Swarovski, Regina Miracle, and ZUMA in the Hong Kong market• Established relationships with local and international media and KOLs across all sectors, particularly lifestyle, business and travel & tourism• Managed and mentored junior team members through monthly meetings and bi-annual reviews• Collaborated with Chinese speaking team members to ensure brand consistency and effective message pull-through• Pitched and won targeted new business opportunities on behalf of the agency

• Worked in partnership with beauty, entertainment and lifestyle media on a national and local level to produce earned media coverage for brands including COVERGIRL, Novo Nordisk, Head & Shoulders, Venus, Secret, and Herbal Essences• Developed and managed client media-related programs and events including implementation plans, evaluation mechanisms, staffing plans, budgets and timelines• Effectively managed Assistant Account Executive in addition to providing mentorship for junior staff at the agency • Booked, coordinated and oversaw spokesperson events and media days on behalf of consumer lifestyle brands• Co-managed the agency’s corporate social responsibility program, MMC for a Cause, to empower women both locally and worldwide by coordinating internal events and fundraising activities• Created and pitched media content for Procter & Gamble’s “Thank You, Mom” campaign onsite at the Sochi 2014 Olympic Winter Games

• Managed several print and web-based projects for global pharmaceutical client• Crafted project timelines, creative briefs, and estimates to ensure jobs were completed on time and within budget• Lead client meetings and communicated creative direction to extended team

• Managed local public relations client accounts using both social and traditional media• Wrote and distributed news releases, created media lists and tracked client clips using appropriate tools such as Meltwater and Cision