Rachael Beale Email & Phone Number

Head of Production at the LRB, overseeing print and digital production activities. Part of the LRB's social media team, with particular responsibility for Twitter.

Managing editor of the London Review Bookshop's website, with responsibility for planning, scheduling, commissioning, editing and writing website content to complement in-store promotions.I'm also a key member of the digital team at the London Review of Books, currently working on its digital transformation project (at the heart of which is the development of a new website for the magazine), with a particular interest in user research and testing. I'm responsible for managing… Show more Managing editor of the London Review Bookshop's website, with responsibility for planning, scheduling, commissioning, editing and writing website content to complement in-store promotions.I'm also a key member of the digital team at the London Review of Books, currently working on its digital transformation project (at the heart of which is the development of a new website for the magazine), with a particular interest in user research and testing. I'm responsible for managing the digital production schedule, scheduling and allocating work across the production team. I've also contributed to digital strategy, front-end build, project management, email strategy and production, and social media strategy. I've led several project teams, and also line managed the marketing intern during 2016.Achievements have included:* Pioneered user research and testing at the LRB: ran a pilot project (2015) to user test potential design adjustments for the Bookshop website, which led directly to the approach being adopted as a core element of the current digital transformation work.* Managed build of content-rich responsive-design website for the London Review Bookshop (www.londonreviewbookshop.co.uk), shortlisted for a FutureBook Innovation Award for Best Consumer Website in 2014. Produced specification, negotiated contract and budget, managed internal and agency development resources, commissioned, wrote and edited site content. Site visitors increased by 60% over its first year of operation. * Initiated the LRB's social media strategy: set up magazine and Bookshop Twitter and Facebook presences; advised and mentored colleagues on strategic development.* Proactive building and nurturing of key connections with publishers and cultural organisations, supporting strategic development and editorial planning.* SEO work addressing lrb.co.uk organic search decline increased search visits by 25%. Show less

Substantive editing, copyediting, web production. Clients include Penguin Random House and Amazon Kindle Singles (where work has included Linda Grant’s ‘I Murdered My Library’, subsequently republished in The Guardian).I've also built a strong following on my personal Twitter account (currently 6.4k followers), where I'm widely known as a trusted source of book recommendations with a good eye for future stars.

I write manuscript reports for the Literary Consultancy, providing constructive and accurate (yet diplomatic) feedback to aspiring writers. My thorough and balanced reports have been praised by clients, and used in presentations by the Literary Consultancy as examples of ideally-structured feedback.

Reader for the Peggy Chapman-Andrews First Novel Award

Reviews, features and creative development for (sadly now dormant) Belletrista.com - "celebrating women writers from around the world" - a site aimed at promoting and celebrating the work of women writers from around the world, and especially in translation.

The most fun I've ever had while working in books. Our choice, Nathan Filer’s 'The Shock of the Fall', went on to win overall Costa Book of the Year.

Cambridge, United Kingdom

Webmaster at research and education networking company, developing and managing websites to support and promote networking projects

Cambridge, United Kingdom

Appointed Analyst in October 2003 at telecoms and IT research and consulting firm (previously Project Editor, promoted from Editor in April 2000). Wrote reports and online articles; managed research projects for telecoms operator clients; managed and contributed to websites providing free-to-view and subscription-based information services; co-ordinated systems development activity for company's Research division.

Administrator for artist management firm. Responsibilities included database management, concert research and marketing work.

Master Of Arts - Ma, English Literature, 2.I

Ma, English Literature

Clore Leadership Short Course

Selected for prestigious Clore Leadership Short Course for emerging cultural leaders (October 2014).