Rachael Beech Email & Phone Number

Milwaukee, WI, US

Milwaukee, Wisconsin, United States

Milwaukee, Wisconsin, United States

• Managed and optimized Amazon paid marketing campaigns annual budget of $775k, increasing sales by 41%.
• Created and implemented three new accounts campaign structure and keyword strategy.
• Collaborated with global partners to develop and implement a new landing page and Paid search strategy resulting in 40 leads per month.
• Managed monthly account maintenance across more than 12 accounts.

Milwaukee, Wisconsin, United States

• Executed Google and Bing Ads coverage audits implementing negative keyword optimizations saving roughly $15,000/year.
• Ran Weekly Ahrefs Crawl Audits for US and Canadian websites to find and fix errors in Sitecore gaining new top organic search result positions.
• Optimized shopping campaign waterfall strategy through monthly keyword promotion/demotion audits saving $12,000/year.
• Increased search coverage of high priority keywords by 357% gaining a 421% increase in revenue.
• Wrote better and more product-specific ad copy for Bing and Google to increase CTR’s by 20%.

Milwaukee, Wisconsin, United States

• Led a team of 6 interns to execute and delegate marketing material creation for 6 dining locations on a daily basis.
• Trained intern team in operational material, design programs, and social engagement best practices.
• Implemented a social media calendar to plan weekly digital postings increasing followers by 16%.
• Designed a brand toolkit ensuring uniform branding across all campus marketing and promotional materials.

Milwaukee, Wisconsin, United States

• Oversaw social media content creation across 2,200 followers on Facebook, Twitter, and Instagram.
• Designed marketing material for print, tv, radio and digital platforms using tools such as Photoshop and Canva.
• Executed a promotional calendar across five dining halls that coincided with daily promotions using Hootsuite.

Milwaukee, Wisconsin, United States

• Managed a $5,000 monthly budget for Google and Microsoft Ads to adjust daily ad campaign budgets, resulting in an average lowered CPA by 15%.
• Wrote weekly blogs using tools such as Google Search Console and Moz to identify target keywords driving traffic to website, gaining an average of 200 new users per month.
• Performed and presented monthly KPI reports with analytical data found on HubSpot, Google Analytics, and Spyfu.
• Performed A/B testing and analyzed data from multiple reports to improve conversion rate of landing pages by 5%.