Rachael Burt Email & Phone Number

Responsible for development and execution of strategic, reputation-building initiatives on behalf of Butler University via Advancement-related activities including trustee engagement, fundraising, donor relations, alumni engagement, and volunteer management. Managed senior Advancement leaders and budget of $4M. Served as liaison to University departments to ensure Advancement strategy was integrated appropriately.- In collaboration with the Vice President, introduced a comprehensive, campus-wide Advancement strategy instilling accountability, metrics and standards; connecting with over 120 faculty and staff for optimal understanding and execution- Planned and implemented the History • Heart • Hinkle Campaign Celebration, recognizing key donors at the $10K plus level, capitalizing on the campaign’s $17M success and securing additional gifts; Hosted over 200 guests during the progressive, behind-the-scene event highlighting upgrades to college basketball’s crown jewel- Developed and implemented new parent initiative to focus on high-capacity freshmen parents with goal of gaining knowledge, furthering University relationships and sustaining engagement throughout the student’s first year; Secured over $200K of new gifts in first two months; initiative was expanded in following year - Coordinated and implemented 17 Presidential men’s basketball tailgates during the 2014-15 season, strategically identifying, cultivating and engaging prospects where interests aligned; Engaged over 320 unique constituents-Planned and implemented 150-person, pre-lecture stewardship dinner associated with First Lady Laura W. Bush’s participation in the Celebration of Diversity Lecture Series co-sponsored by the City of Indianapolis Mayor’s Office

Indianapolis, Indiana Area

Provided strategic oversight and vision to a sophisticated alumni outreach program via the areas of Alumni and Parent Programs, Annual Giving and Conferences and Special Events with the focus of building and growing alumni and community engagement via programs, events and giving. Managed staff of thirteen and annual budget of over $1M. Directed four volunteer groups that support alumni engagement and giving efforts including the Alumni Association Board of Directors.-Increased unrestricted gift income nearly 25% from previous year and realized 25% alumni participation rate by strategically targeting select prospects to maximize unrestricted gift income in FY13- Chaired the Presidential Inauguration Committee; Developed, planned and implemented events associated with the Presidential Inauguration of Butler University’s 21st President for maximum University and community exposure- Developed and launched metrics to measure Butler’s 45,000+ alumni and their engagement with the life of the University; Data was used in the development and implementation of annual plans that best utilized Butler’s human and capital resources- Increased attendance by 55% at ‘traditional’ events like Homecoming and Family Weekend, introducing more cost-effective events, creating meaningful opportunities and one-stop shopping experience approach while maintaining a 90% or higher satisfaction rating- Quickly and adeptly reacted to opportunities including the 2010 and 2011 Final Four® Championships to further community and alumni engagement and increasing the University’s media exposure; Implemented events engaging over 15,000 members of the Butler and Central Indiana communities during the 2010 Indianapolis’ hosted championship- Planned and implemented strategic events associated with all aspects of Butler’s most successful comprehensive capital campaign to date, ButlerRising, raising more the $154M

Led strategic, campus-wide reputation initiatives that furthered community, alumni and donor connections to the University in preparation for Butler’s comprehensive campaign while leading and supervising all aspects of the Office of Conferences and Special Events including staff supervision of four and campus-wide space management. Managed budgets totaling over $800K for the Sesquicentennial Celebration and the Office of Conferences and Special Events, including an annual revenue expectation of over $200K.- Managed a multitude of complex, high-profile University events on behalf of Butler’s 18-month Sesquicentennial Celebration including Speakers President Bill Clinton, President George H. W. Bush, Jay Leno, George Will, Bill Bradley, Soledad O’Brien, Anna Quindley and David Halberstam; Butler’s 150th Birthday Party; Butler’s 150th Homecoming weekend celebration; the athletic-focused weekend celebration featuring ‘Community Day’ and ‘Team of the Sesquicentennial’; and the successful public launch of Butler’s comprehensive campaign, ButlerRising - Executed a number of development-focused initiatives including two $20+M dollar gift announcements, a new construction ground breaking celebration, several donor-focused cultivation and stewardship events and developed a Sesquicentennial Engagement Committee that served as a working model for future alumni engagement efforts- Established and maintained protocol supervision for the President and First Lady in the areas of external and campaign-related engagements; Served as Conferences and Special Events’ point of contact with the University Board of Trustees

Responsible for the development, implementation, and management of annual marketing/fundraising strategic plan for the annual giving program to increase unrestricted gift income while improving alumni participation. Supervised leadership annual giving society, direct mail, telemarketing, giving programs for reunion classes, parents, faculty/staff giving, young alumni, students, matching gifts and all annual giving volunteer programs. Supervised a staff of three and budget of $440K.- Increased unrestricted gift income by 78% and restricted gift income by 132%, while increasing alumni participation to 26% by developing and leading two donor-driven matching gift campaigns- Implemented new event engagement initiatives that targeted annual leadership giving society prospects and utilized volunteers to increase membership- Developed collaborative approach between Annual Giving staff, gift officers and volunteers to identify, solicit, and cultivate Butler’s annual leadership giving society prospects, increasing membership by 57%

Indianapolis, Indiana

Indianapolis, Indiana

Member of two-person development department charged with increasing philanthropic giving via private and public support.- Coordinated all aspects of corporate giving including the development, solicitation, and fulfillment of local sponsorships and government grants; increasing sponsorship and grant dollars from previous year- Developed and executed the Corporate Annual Fund Campaign; identified, trained and directed over 200 community volunteers responsible for soliciting over 1,000 community organizations- Improved donor and prospect communications by creating leave-behind donor materials and launching new exclusive benefits- Enhanced the donor database by strategically adding software capabilities and data, improving accuracy and consistency to individual and corporate records

Evansville, Indiana

Member of three-person Annual Giving department charged with raising annual private support from individuals and corporations.- Organized, implemented, and supervised four unrestricted annual campaigns, reunion year programs, and the telemarketing program - Increased gift income generated from the telemarketing program by incorporating new segments, targeted strategies within segments and additional caller training- Identified, cultivated and solicited donors and volunteers creating working committees to assist with the annual corporate campaign, the reunion campaigns, the parent campaign and the faculty/staff campaign- Assisted with the planning and implementation of donor related events including the Sponsor-A-Student Dinner, the Fund for Educational Excellence Kick-off Luncheon, and the President’s Club Dinner

Evansville, Indiana

Member of a six-person Marketing department responsible for supporting all Sales & Service needs of the organization. Worked collaboratively with corporate counsel to obtain all trademarking.- In collaboration with the Sales team, created all Customer Sales & Service and Marketing materials; increasing revenue and meeting or exceeding sales goals six quarters- Served as Vice-Chair on committee responsible for the approval of Sales & Service and Marketing materials; created customer-targeted presentations to increase revenue- Served on Event Committee responsible for venue selection, theme development, budget, and management of the annual Holiday Party and annual July 4th celebration serving over 300 employees; employee satisfaction rose and July 4th celebration was expanded in following years

Bachelor’S Degree, Business Administration, Concentration: Marketing

Activities and Societies: Cheerleading Team, Alpha Omicron Pi

Coursework Toward Mba