Based in London and New York, I work with business leaders to help build their brand and product offering through technology and creativity. I am immensely lucky to have worked on large transformation programs with big turn-around challenges, to have taken established brands into new markets and services, and to have helped start-ups come to market rapidly. I’m known for cut through ideas and insights and the ability to blend these with creative problem solving to design future-state products and services. I’m happy when an experience drives people to choose a brand and commit to it.I've worked across industry sectors and the world, and now bring an applied experience of Retail; Culture Sector (UK), Tourism; Entertainment; Utilities; Pharmaceuticals, and Financial Services.Most recently I’ve lead on the Digital Strategy for a major Pharmaceutical and am now immersed in the world of a new challenger bank, working with a dynamic client team and a unique proposition that is set to launch later this year. I’m also leading a project for a disruptive new technology owned by global Leisure brand that is aiming to disrupt its traditional sector.Skills- Performance-driven- Strong analytical and creative leader- Brand position and future vision development- Product & Category Creation- Product and service ideation and innovation- Product Development & Technology Application- Creative positioning and design development- Cross-discipline design - product, digital, physical, environmental- Proven record of building high-performing, cross-functional teams- Helping deliver sustainable business value- Part of a highly technical team delivering leading-edge digital and physical products- Advisor to established global brands & venture-backed companiesLooking for- Interesting projects: Improving healthcare, renewable energies, animal welfare.- Connections with startups working with self-learning AI- Creative people with drive- I also love a naming challenge