Rachael Daniel Email & Phone Number

• Includes handling various clients' digital marketing efforts, project management, website design + development, brand strategy, content development, influencerpartnerships, e-commerce, invoices, etc.

London, England, Gb

• Client roster included: TikTok Shop, Nutrafol, Uber, Bumble, Uniqlo, LG Beauty/Belief Skincare, Anheuser-Busch InBev, Riffusion• Managed talent, influencer, and UGC creator partnerships including sourcing, contract negotiations, briefing, content planning/development and delivery including efficient feedback provisions and trackers• Developed internal creative briefs and leads kick-off meetings for strategy, creative and production• Supported large 360 campaigns including in-house production as well as project-based campaigns via creators and influencers • Responsible for P&L’s to ensure efficient implementation of campaigns within established budgetary limits• Client liaison nurturing and growing relationships focused on integrated marketing planning from strategy and creativity through execution• Monitors the health of accounts ensuring monthly reporting is delivering against client goals and KPIs• Prioritizes a deep understanding of what makes content interesting and shareable across all social channels and how technology, the arts and pop culture impact advertising and online trends

Santa Monica, California, Us

• Managing, retaining, and accelerating growth of current SYL influencer accounts through highly proactive engagement • Onboarding, educating, converting, and growing new SYL influencer accounts• Researching and understanding the content, audience, key retailers, and competitor monetization across influencer accounts• Collaborating cross-functionally with analyst, product, and community teams to optimize traffic performance through analytic dashboards and KPI’s to exceed financial goals• Creating, developing, and implementing targeted email marketing campaigns with dynamic content using segmentation strategy and creative design

Los Angeles, California, Us

• Community strategy including: methods for acquisition, engagement, moderation policies, content building, influencers, etc • Conceptualize and execute community-facing initiatives including contests, viral initiatives, and promotional opportunities• Draft, organize and publish content calendars across all channels (Sprout)• Work with the creative team to coordinate the preparation of required digital assets for given campaigns• Prepare forecasts and performance reports that monitor and analyze key media metrics, quality, and campaign performance

London, London, Gb

• Owned influencer relationships across campaigns, scaling a minimum of 4+ experience campaigns a month• Trialed and developed influencer marketing playbooks across Instagram, Youtube, Twitter and TikTok throughout the three major campaign life cycles: Lead Generation, Mid Marketing and On-Site• Strategized content-driven marketing campaigns in line with our brand marketing objectives to help establish brand awareness, engagement, leads, and sales across Youtube, TikTok and Instagram​​• Optimized channel costs, lead conversions, sales, engagement and funnel performance using experiments, data and analytics to build a repeatable and scalable growth channel across all major social channels

• Implemented targeted communications and advertising content for social platforms• Assist in the development and management of social media marketing and influencer marketing strategy• Optimized and budgeted promotional advertisements across all social media channels

• Designed and executed social media strategies to align with overall business goals• Created and implemented strategic marketing plans for the brands influencers' programs• Analyzed keywords, SEO optimization based on the traffic, target audience, demographic & ROI • Stayed on top of the latest industry trends and customer challenges in order to build more effective and engaging content calendars

Los Angeles, Ca, Us

• Created written content pieces for Forbes.com, SIMPLY website, and Alessandra Ambrosio’s blog • Collaborated with high profile influencers and brands through their digital network campaigns such as Ben Higgins, Lauren Bushnell, Nastia Liukin, and many more• Assisted in planning and production of events/conferences

Los Angeles, California, Us

• Established social media accounts and implemented new and effective growth strategies • Photographed, photoshopped, and updated inventory to all ecommerce and social media channels• Monitored client and sales accounts