Rachael Daniel Email & Phone Number

• Includes handling various clients' digital marketing efforts, project management, website design + development, brand strategy, content development, influencerpartnerships, e-commerce, invoices, etc.

London, England, GB

• Client roster included: TikTok Shop, Nutrafol, Uber, Bumble, Uniqlo, LG Beauty/Belief Skincare, Anheuser-Busch InBev, Riffusion
• Managed talent, influencer, and UGC creator partnerships including sourcing, contract negotiations, briefing, content planning/development and delivery including efficient feedback provisions and trackers
• Developed internal creative briefs and leads kick-off meetings for strategy, creative and production
• Supported large 360 campaigns including in-house production as well as project-based campaigns via creators and influencers
• Responsible for P&L’s to ensure efficient implementation of campaigns within established budgetary limits
• Client liaison nurturing and growing relationships focused on integrated marketing planning from strategy and creativity through execution

Santa Monica, California, US

• Managing, retaining, and accelerating growth of current SYL influencer accounts through highly proactive engagement
• Onboarding, educating, converting, and growing new SYL influencer accounts
• Researching and understanding the content, audience, key retailers, and competitor monetization across influencer accounts
• Collaborating cross-functionally with analyst, product, and community teams to optimize traffic performance through analytic dashboards and KPI’s to exceed financial goals
• Creating, developing, and implementing targeted email marketing campaigns with dynamic content using segmentation strategy and creative design

Los Angeles, California, US

• Community strategy including: methods for acquisition, engagement, moderation policies, content building, influencers, etc
• Conceptualize and execute community-facing initiatives including contests, viral initiatives, and promotional opportunities
• Draft, organize and publish content calendars across all channels (Sprout)
• Work with the creative team to coordinate the preparation of required digital assets for given campaigns
• Prepare forecasts and performance reports that monitor and analyze key media metrics, quality, and campaign performance

London, London, GB

• Owned influencer relationships across campaigns, scaling a minimum of 4+ experience campaigns a month
• Trialed and developed influencer marketing playbooks across Instagram, Youtube, Twitter and TikTok throughout the three major campaign life cycles: Lead Generation, Mid Marketing and On-Site
• Strategized content-driven marketing campaigns in line with our brand marketing objectives to help establish brand awareness, engagement, leads, and sales across Youtube, TikTok and Instagram​​
• Optimized channel costs, lead conversions, sales, engagement and funnel performance using experiments, data and analytics to build a repeatable and scalable growth channel across all major social channels

• Implemented targeted communications and advertising content for social platforms
• Assist in the development and management of social media marketing and influencer marketing strategy
• Optimized and budgeted promotional advertisements across all social media channels

• Designed and executed social media strategies to align with overall business goals
• Created and implemented strategic marketing plans for the brands influencers' programs
• Analyzed keywords, SEO optimization based on the traffic, target audience, demographic & ROI
• Stayed on top of the latest industry trends and customer challenges in order to build more effective and engaging content calendars

Los Angeles, CA, US

• Created written content pieces for Forbes.com, SIMPLY website, and Alessandra Ambrosio’s blog
• Collaborated with high profile influencers and brands through their digital network campaigns such as Ben Higgins, Lauren Bushnell, Nastia Liukin, and many more
• Assisted in planning and production of events/conferences

Los Angeles, California, US

• Established social media accounts and implemented new and effective growth strategies
• Photographed, photoshopped, and updated inventory to all ecommerce and social media channels
• Monitored client and sales accounts