Rachael Waldeck Crocker Email & Phone Number

Franklin, Tn, Us

Responsible for driving increased brand reach and revenue through marketing, advertising and communication channels.

Ca

Boca Raton, Florida, Us

Responsible and accountable for the health and success of assigned accounts, working closely with clients and overseeing all team members and account activity to ensure efficiency and quality of service.

Chicago, Il, Us

Manage the planning and execution of all CRM activity for Infiniti Motor Company Aftersales across digital and traditional channels.

Nashville, Tn, Us

- Led and oversaw the overall account planning, financial/revenue management, day-­‐to-­‐day strategy and execution of Bridgestone Americas Tire Operations’ national sales promotions, in-­‐store creative, marketing communications and product advertising. - Led cross-­‐agency work streams to ensure seamless execution and KPIs are met for all Bridgestone Americas Tire Operations’ national sales promotions. Partner agencies include Leo Burnett, Publicis, Razorfish, Big Fuel, Optimedia and Ignition One. - Collaborated with creative team, production team, agency partners and client partners to guarantee all national sales promotion creative is on brief, on time and on budget. - Led the campaign planning and creative development in support of Firestone’s multi-­‐million dollar partnership with DreamWorks, as part of the Turbo movie premier. - Led the development of an engaging, editorial style magazine intended to elevate Bridgestone’s marketing communications to their retailer base. - Managed all forecasting and billing for the account. - Worked with the GS&F Senior Leadership Team to identify and attack out of scope opportunities. - Consistently reached stretch revenue goals through client relationships built while working on in-­‐scope work that end up leading to out of scope opportunities. - Worked closely with Planning to provide client and brand insights needed to develop briefs for new work. - Worked regularly with Account Executives on their growth plans and supported them in difficult project/client situation.

Nashville, Tn, Us

Responsible for the day-to-day strategy and execution of Bridgestone Americas Tire Operations' product advertising, marketing communications, national sales promotions, and Tennessee Titans' advertising/marketing initiatives.

Nashville, Tn, Us

Notable Clients: LifePoint Hospitals, Ochsner Health System, Healthways, Gatlinburg Department of Tourism, Tennessee Department of Tourism, Gary Player Group, Ebonite International, Back Yard Burgers, Fazoli’s, United Way of Metropolitan Nashville

Bowling Green, Ky, Us

Worked under the Sports Sales Director to plan and manage all promotion and events associated with the 2007 Kentucky/Indiana High School All-Star Basketball Game.